Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyI get lots of calls to come in and speak to merchant groups when they learn that another Wal-Mart is moving to town. The fear of course is that they assume they can’t take on Wal-Mart and win. The truth is you can beat Wal-Mart or any […]

The Marketing Sherpa readers poll of top blogs in 10 different categories was announced this week. The list features some new blogs this year, but always seems to produce some new “must read” blogs for me.
Yes, in the shameless self promotion category, Duct Tape Marketing was named, for the third straight year, the “Best Small […]

As you can see or may have read I now have 22 blogs all connected to the Duct Tape Marketing Blog Channel.
Flipping through the various blogs to find new content can be a chore (although some love doing just that) so I have added a Duct Tape Marketing Blog Channel Digest page that allows you […]

I had a great conversation with Brian Carroll, author of Lead Generation for the Complex Sale over at the Duct Tape Marketing Podcast.
Brian’s book book gets at the heart of generating leads the right way. He focuses on what he calls the complex sale, a combination of multiple variables including money, but I think […]

I fully expect this post to draw the ire of those who passionately defend that what the Dixie Chicks did was a treasonous act. Let me just state that I intend to use this example to illustrate a point, and that point has nothing to do with politics. How’s that for a disclaimer?
Over the last […]

Today I added 14 new blogs on specific small business topics to the Duct Tape Marketing Blog Channel bringing the total to 22. The collective brainpower coming from this blog network will make it the place to go for small business information.
Some of the blogs on the channel are authored by well known small […]

Some of my readers let me know that they were having trouble
casting their Marketing Sherpa blog votes.
I received this from Marketing Sherpa today so it looks like they have
it under control and if you ran into trouble voting for Duct Tape Marketing
now you can! (Shameless self-promoter aren’t I?)
An Apology from MarketingSherpa:
We’re sorry. Many of you […]

Or, more to the point, question everything word you use to market your business and then answer every question in your marketing.
People make buying decisions in ways that we may find hard to imagine. The mental, logical process and the emotional, feel good process come together at some point in every sale. The problem, though, […]