Comments on: Video Ads All the Rage http://www.ducttapemarketing.com/blog/2006/06/02/video-ads-all-the-rage/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Seun http://www.ducttapemarketing.com/blog/2006/06/02/video-ads-all-the-rage/#comment-408509 Seun Sun, 26 Jul 2009 02:12:40 +0000 #comment-408509 You're right. I think just like with any form of new technology you cant say its either good or bad. In the end it will all come down to the competency and the intent of the user or the advertiser and most of all "The Product." In this day and age consumers have become much more wise in their purchasing techniques. Mainly due to the plethora of info available at ones finger tips. From what I've seen, if you've got a good product, and a good script writer, video is an excellent way to step out from the pack. Basically humans are visual beings, and would much rather see how a product works, then be told how it works. Just my 2 cents. There's a bunch of sites on the web that let you upload your own videos for free allowing you to get your message across in a quick, palatable, and comprehensive format. <a href=”http://adwido.com” rel="nofollow">Adwido.com</a> and <a href=”http://viddler.com” rel="nofollow">Viddler.com</a>, and are some to name a few. If you're confident in your product, and can write a good script, its a great way to promote your business; but in no way is it a substitute for the other forms of marketing that are also available. You're right. I think just like with any form of new technology you cant say its either good or bad. In the end it will all come down to the competency and the intent of the user or the advertiser and most of all “The Product.” In this day and age consumers have become much more wise in their purchasing techniques. Mainly due to the plethora of info available at ones finger tips. From what I've seen, if you've got a good product, and a good script writer, video is an excellent way to step out from the pack. Basically humans are visual beings, and would much rather see how a product works, then be told how it works. Just my 2 cents. There's a bunch of sites on the web that let you upload your own videos for free allowing you to get your message across in a quick, palatable, and comprehensive format. Adwido.com and Viddler.com, and are some to name a few. If you're confident in your product, and can write a good script, its a great way to promote your business; but in no way is it a substitute for the other forms of marketing that are also available.

]]> By: Bailama Pessima http://www.ducttapemarketing.com/blog/2006/06/02/video-ads-all-the-rage/#comment-592 Bailama Pessima Wed, 30 Nov -0001 00:00:00 +0000 #comment-592 Hi John I agree with you Some people will like it and others won't. I might take a look at this. Hi John I agree with you Some people will like it and others won’t. I might take a look at this.

]]> By: Vladimir Orlt http://www.ducttapemarketing.com/blog/2006/06/02/video-ads-all-the-rage/#comment-593 Vladimir Orlt Wed, 30 Nov -0001 00:00:00 +0000 #comment-593 Video on a web page is distracting (as is any moving object), and one has to force one's self to tune it out... to the extent that this tuning out can become learnt behaviour, video marketers beware... Video on a web page is distracting (as is any moving object), and one has to force one’s self to tune it out… to the extent that this tuning out can become learnt behaviour, video marketers beware…

]]> By: Gary Bourgeault (thealphamarketer.com) http://www.ducttapemarketing.com/blog/2006/06/02/video-ads-all-the-rage/#comment-596 Gary Bourgeault (thealphamarketer.com) Wed, 30 Nov -0001 00:00:00 +0000 #comment-596 It's good to hear you say these things John, as so many people are endlessly chasing the next "big" thing. A comprehensive, multifaceted approach to marketing is the key to online success, not looking for any one thing alone to do it. Hopefully marketers looking at these thoughts will take it to heart. It’s good to hear you say these things John, as so many people are endlessly chasing the next “big” thing.

A comprehensive, multifaceted approach to marketing is the key to online success, not looking for any one thing alone to do it.

Hopefully marketers looking at these thoughts will take it to heart.

]]> By: Andy http://www.ducttapemarketing.com/blog/2006/06/02/video-ads-all-the-rage/#comment-603 Andy Wed, 30 Nov -0001 00:00:00 +0000 #comment-603 I agree that video ads can be really distracting. However there is a new alternative product that seems really user friendly called Intellitext video recently launched by Vibrant Media. Intellitext ads appear within the text of the web page copy instead of having a video play on the side of the page. The video ad units are identified with double-underlines. When a user puts their mouse over a highlighted word, a short video ad unit appears. The user can stop the audio and video by moving their mouse away from the ad unit. Here’s an example – http://www.vibrantmedia.com/advertisers/intellitxt.asp Click-through rates for these types of video ads should be higher than other ad units since the user expressed interest in the topic by mousing over the word. This seems less distracting since the user has more control over when the video plays. I agree that video ads can be really distracting. However there is a new alternative product that seems really user friendly called Intellitext video recently launched by Vibrant Media. Intellitext ads appear within the text of the web page copy instead of having a video play on the side of the page. The video ad units are identified with double-underlines. When a user puts their mouse over a highlighted word, a short video ad unit appears. The user can stop the audio and video by moving their mouse away from the ad unit.

Here’s an example – http://www.vibrantmedia.com/advertisers/intellitxt.asp

Click-through rates for these types of video ads should be higher than other ad units since the user expressed interest in the topic by mousing over the word. This seems less distracting since the user has more control over when the video plays.

]]> By: internet marketing ebook http://www.ducttapemarketing.com/blog/2006/06/02/video-ads-all-the-rage/#comment-620 internet marketing ebook Wed, 30 Nov -0001 00:00:00 +0000 #comment-620 internet marketing - internet marketing ebook the new video content and adsense is getting great reviews, there are great articles on this new area of driving traffic to your site - it can be found at http://www.loihuynh.com/internet_marketing_ebook it has lots of quality content and free online ebooks and tools To your online success Cheers internet marketing – internet marketing ebook

the new video content and adsense is getting great reviews, there are great articles on this new area of driving traffic to your site – it can be found at http://www.loihuynh.com/internet_marketing_ebook it has lots of quality content and free online ebooks and tools

To your online success

Cheers

]]> By: Michael http://www.ducttapemarketing.com/blog/2006/06/02/video-ads-all-the-rage/#comment-630 Michael Wed, 30 Nov -0001 00:00:00 +0000 #comment-630 I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction. I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction.

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