Comments on: Question Everything http://www.ducttapemarketing.com/blog/2006/06/22/question-everything/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bad Language / Question everything http://www.ducttapemarketing.com/blog/2006/06/22/question-everything/#comment-13062 Bad Language / Question everything Wed, 30 Nov -0001 00:00:00 +0000 #comment-13062 <pingback />... Good post on John Jantsch’s Duct Tape Marketing in which he urges people to ask lots of questions (obvious really) but he suggests a good way of doing it: Every time a prospect or client asks a question, write it down. Collect these ... … Good post on John Jantsch’s Duct Tape Marketing in which he urges people to ask lots of questions (obvious really) but he suggests a good way of doing it: Every time a prospect or client asks a question, write it down. Collect these …

]]> By: A Click Close To Home » Client Questions? Write them down http://www.ducttapemarketing.com/blog/2006/06/22/question-everything/#comment-13162 A Click Close To Home » Client Questions? Write them down Wed, 30 Nov -0001 00:00:00 +0000 #comment-13162 <pingback />...back to this blog post, John Jantsch wrote a post on his blog titled “Question Everything.”  Here’s an excerpt: Here’s my best advice for making sure that your marketing materials hit the logical and emotional ... …back to this blog post, John Jantsch wrote a post on his blog titled “Question Everything.”  Here’s an excerpt: Here’s my best advice for making sure that your marketing materials hit the logical and emotional …

]]> By: Doug Hudiburg http://www.ducttapemarketing.com/blog/2006/06/22/question-everything/#comment-627 Doug Hudiburg Wed, 30 Nov -0001 00:00:00 +0000 #comment-627 Great points John. All the clues are there if you ask the only true "marketing expert," your customer. Another thing to add to ones note taking is to pay careful attention to the actual words prospects and customers use when they ask their questions. When your sales copy uses the same words your prospect uses, the emotional element is a lot easier to connect with. Great points John. All the clues are there if you ask the only true “marketing expert,” your customer.

Another thing to add to ones note taking is to pay careful attention to the actual words prospects and customers use when they ask their questions.

When your sales copy uses the same words your prospect uses, the emotional element is a lot easier to connect with.

]]> By: Neil Sagebiel http://www.ducttapemarketing.com/blog/2006/06/22/question-everything/#comment-629 Neil Sagebiel Wed, 30 Nov -0001 00:00:00 +0000 #comment-629 Good counsel, John. For one thing, prospects (and customers) like it when you ask questions and actually listen to them. (Instead of having all the answers!) Besides, like you say, you can learn a ton over time to incorporate in your marketing communications. It goes to the heart of knowing your prospect/customer. Good counsel, John.

For one thing, prospects (and customers) like it when you ask questions and actually listen to them. (Instead of having all the answers!)

Besides, like you say, you can learn a ton over time to incorporate in your marketing communications. It goes to the heart of knowing your prospect/customer.

]]> By: Matthew Stibbe (BadLanguage.net) http://www.ducttapemarketing.com/blog/2006/06/22/question-everything/#comment-631 Matthew Stibbe (BadLanguage.net) Wed, 30 Nov -0001 00:00:00 +0000 #comment-631 I couldn't agree more. Asking questions and answering them is a fundamental and familiar way to talk (unlike press releases and most marketing collateral). I would also advocate doing lots of interviews when writing marketing material. Imagine that you're a reporter and interview people inside your client, interview customers, interview the woman in the street. You very quickly get past the stuff the marketing department THINKS is important and home in on the stuff that the client and customers WANT. I couldn’t agree more. Asking questions and answering them is a fundamental and familiar way to talk (unlike press releases and most marketing collateral). I would also advocate doing lots of interviews when writing marketing material. Imagine that you’re a reporter and interview people inside your client, interview customers, interview the woman in the street. You very quickly get past the stuff the marketing department THINKS is important and home in on the stuff that the client and customers WANT.

]]> By: Dave from Wholesale Furniture Brokers http://www.ducttapemarketing.com/blog/2006/06/22/question-everything/#comment-667 Dave from Wholesale Furniture Brokers Wed, 30 Nov -0001 00:00:00 +0000 #comment-667 Excellent points! I'm going to start an FAQ for our Sales Team - well, they're going to start it. Indeed, it is invisible, but if you 'listen'. . . Excellent points! I’m going to start an FAQ for our Sales Team – well, they’re going to start it.

Indeed, it is invisible, but if you ‘listen’. . .

]]> By: Doug Hudiburg http://www.ducttapemarketing.com/blog/2006/06/22/question-everything/#comment-668 Doug Hudiburg Wed, 30 Nov -0001 00:00:00 +0000 #comment-668 "You very quickly get past the stuff the marketing department THINKS is important and home in on the stuff that the client and customers WANT." So true Matthew. One of my favorite market research techniques is called the 'Cup-O-Coffee' market analysis strategy. Here's how it goes. 1) Find a customer or prospect 2) buy them a cup of coffee 3) ask questions. “You very quickly get past the stuff the marketing department THINKS is important and home in on the stuff that the client and customers WANT.”

So true Matthew. One of my favorite market research techniques is called the ‘Cup-O-Coffee’ market analysis strategy. Here’s how it goes. 1) Find a customer or prospect 2) buy them a cup of coffee 3) ask questions.

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