Comments on: The Small Business Reverse Testimonial Referral Tactic http://www.ducttapemarketing.com/blog/2006/07/20/the-small-business-reverse-testimonial-referral-tactic/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Web video marketing - Focal Point » Seven types of online video marketing #4 http://www.ducttapemarketing.com/blog/2006/07/20/the-small-business-reverse-testimonial-referral-tactic/#comment-153181 Web video marketing - Focal Point » Seven types of online video marketing #4 Tue, 20 Nov 2007 19:00:42 +0000 #comment-153181 [...] John Jantsch of Duct Tape Marketing believes that “…when a prospect reads a credible comment from another person, endorsing the promise of your marketing message, it does have an impact.” [...] [...] John Jantsch of Duct Tape Marketing believes that “…when a prospect reads a credible comment from another person, endorsing the promise of your marketing message, it does have an impact.” [...]

]]> By: Scrappy Marketing Solutions » The Small Business Reverse Testimonial Referral Tactic http://www.ducttapemarketing.com/blog/2006/07/20/the-small-business-reverse-testimonial-referral-tactic/#comment-13077 Scrappy Marketing Solutions » The Small Business Reverse Testimonial Referral Tactic Wed, 30 Nov -0001 00:00:00 +0000 #comment-13077 <pingback />...Blog: When you receive a testimonial from a client, clip a very powerful sentence or paragraph and print (you can do this in-house with post card templates from an office store or StockLayouts) 10-12 postcards with you client’s comment, a simple ... …Blog: When you receive a testimonial from a client, clip a very powerful sentence or paragraph and print (you can do this in-house with post card templates from an office store or StockLayouts) 10-12 postcards with you client’s comment, a simple …

]]> By: john beck http://www.ducttapemarketing.com/blog/2006/07/20/the-small-business-reverse-testimonial-referral-tactic/#comment-866 john beck Wed, 30 Nov -0001 00:00:00 +0000 #comment-866 Of course, it helps when clients/customers give you the testimonials in the first place! I’ll have to make a separate post about “training” people how to give testimonials for you to use in your marketing materials Of course, it helps when clients/customers give you the testimonials in the first place! I’ll have to make a separate post about “training” people how to give testimonials for you to use in your marketing materials

]]> By: K http://www.ducttapemarketing.com/blog/2006/07/20/the-small-business-reverse-testimonial-referral-tactic/#comment-706 K Wed, 30 Nov -0001 00:00:00 +0000 #comment-706 I see this as a means of co-promotion which is often why people lend testimonials in the first place. They know their company's name will be mentioned. I see this as a means of co-promotion which is often why people lend testimonials in the first place. They know their company’s name will be mentioned.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2006/07/20/the-small-business-reverse-testimonial-referral-tactic/#comment-708 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-708 Michael - I wouldn't write a testimonial for someone I considered a "vendor" - I would write one for a supplier I considered a partner and that's the difference. Strong business relationships are built on helping each other - try presuming that and the impact might change. Michael – I wouldn’t write a testimonial for someone I considered a “vendor” – I would write one for a supplier I considered a partner and that’s the difference.

Strong business relationships are built on helping each other – try presuming that and the impact might change.

]]> By: Michael http://www.ducttapemarketing.com/blog/2006/07/20/the-small-business-reverse-testimonial-referral-tactic/#comment-709 Michael Wed, 30 Nov -0001 00:00:00 +0000 #comment-709 I have to say I'd be put off if a vendor asked me to do this. I'd find it presumptuous and it would have a (mild) negative impact on our relationship. I have to say I’d be put off if a vendor asked me to do this. I’d find it presumptuous and it would have a (mild) negative impact on our relationship.

]]> By: Bailama Pessima http://www.ducttapemarketing.com/blog/2006/07/20/the-small-business-reverse-testimonial-referral-tactic/#comment-710 Bailama Pessima Wed, 30 Nov -0001 00:00:00 +0000 #comment-710 I agree stron business realeations are built on helping each other. I would write a testmonial not for a vendor. For someone I trusted like a partner. I agree stron business realeations are built on helping each other. I would write a testmonial not for a vendor. For someone I trusted like a partner.

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