Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyStanding out in the crowded mailbox is one of the chores facing any direct mail campaign.
I’m a big fan of the regular old direct mail letter in the regular old #10 regular envelope. Problem is, that delivery mechanism can be, well, regular.
One of my secret weapons […]

I had the pleasure of spending the day in Littleton Colorado this week. I had been invited to present a 1/2 day marketing workshop for local businesses. The workshop was underwritten by the City of Littleton. I went expecting to find a room full of small businesses eager to learn just a little more about […]

About 6 months after Katrina hit New Orleans, Yahoo! Small Business hosted a Back in Business seminar, a free event attended by nearly 200 entrepreneurs. The program was designed to help jumpstart small business recovery in the aftermath of Hurricane Katrina. Yahoo!s team of small business experts joined with e-commerce consultants Solid Cactus, and Small […]

I make lots of PowerPoint presentations using my laptop and a digital projector. I’ve been dreaming of a way to ditch the laptop and start using my iPod to make the presentations.
I’m sure there are lots of ways to get this done, but I ran across this tip from Steve Rubel that introduced me to […]

I read in an Information Week article today that Google has revealed a major part of its strategy to provide online office tools for small business through a program called Google Apps for Your Domain. Right now the program, still in beta, will allow users to brand GMail, Google Talker, Google Calendar and Google Web […]

One of the greatest challenges every small business faces is getting the prospect to pay attention to how they are different.
It may not actually be true, but until you prove otherwise, in the mind of the market, one accountant is like another, one electrician like another, one print shop like another.
Creating and communicating your core […]

FAQ pages present laser information in a format that allows the user to get just what they were looking for.
The problem though is that often prospects don’t know what they don’t know. I think it is equally important to frame the education around your products and services with the answers to the questions they didn’t […]

You know you need to be found online locally right?
I’ve been preaching it on this blog for years and now even the Yellow Pages Association is suggesting that offline Yellow Pages use is dropping.
Found this stat at Marking Vox and just thought I would use it as a reason for a friendly reminder.
Your local Internet […]