http://www.ducttapemarketing.com/blog/2006/08/28/naming-your-stuff-makes-it-feel-more-important/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ducttapemarketing.com/blog/2006/08/28/naming-your-stuff-makes-it-feel-more-important/#comment-812 Brad Isaac Wed, 30 Nov -0001 00:00:00 +0000 #comment-812 I like this idea and have started trying it. Some of the "naming" that stick out to me in marketing is when someone makes up a contradictory saying. Such as when they say something like "Use the 'gentle-strongarm' technique to convince your customer to buy. Or use "our verbal ju jitsu technique" to win any argument. I like this idea and have started trying it. Some of the “naming” that stick out to me in marketing is when someone makes up a contradictory saying. Such as when they say something like “Use the ‘gentle-strongarm’ technique to convince your customer to buy. Or use “our verbal ju jitsu technique” to win any argument.

]]> http://www.ducttapemarketing.com/blog/2006/08/28/naming-your-stuff-makes-it-feel-more-important/#comment-817 Matt @ Polon Wed, 30 Nov -0001 00:00:00 +0000 #comment-817 A great example: Orange's choice of names for their mobile phone tariffs - www.orange.co.uk A great example: Orange’s choice of names for their mobile phone tariffs – http://www.orange.co.uk

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