Small Business Marketing Blog from Duct Tape Marketing

One of my favorite sessions of the Search Engine Strategies Conference I recently attended was a panel presentation from a collection of companies creating local/social search directories. The panel included Chris DeVore, CEO and Co-Founder, Judy’s Book, Stu MacFarlane, CEO and Founder, Insider Pages (That’s Stu in the photo with me.), Paul Levine, General Manager, [...]

The current issue of Business Week screams across its cover “Click Fraud – The Dark Side of Online Advertising.”
Now, I know this is a hot topic and some advertisers have been able to prove that anywhere from 10-15% of the clicks coming to their sites are being generated in fraudulent manners. (meaning a robot or [...]

I know Thomas Friddman’s book the claims that the World is Flat, but I wish the small business owner focused more on the fact that their world is mostly local. I’m in Denver today at the Search Engine Strategies Local Edition and am soaking up information from the likes of Judy’s Book, Topix.net, Google Local, [...]

During a training session for one my Duct Tape Marketing Coaches, I learned about a wonderful example of small business branding practiced by Steve and Beth Gasser of Vivid Image. It seems that they read somewhere that a person is more creative with their shoes off. Being that they were in the creative business, what [...]

I have begun to collect many of the columns I have written for my newsletter and other publications in an interactive article directory. This allows you to search, comment on, subscribe via RSS and contribute to a growing collection of small business focused content. Check out the article directory.

Contribute to my article directory – [...]

My guest on the Duct Tape Marketing podcast this week is Verne Harnish, the founder of two world-renowned entrepreneurship organizations, the Young Entrepreneurs’ Organization (now EO – cause none of us are young anymore!) and the Association of Collegiate Entrepreneurs (ACE), Verne is presently founder and CEO of Gazelles, Inc., which serves as an outsourced [...]

I’m frequently asked for my opinion on the best CRM tool for small business owners. My answer, while perhaps not the one you want to hear, is the same I give for many resources. The best CRM tool is the one you and your staff will actually adopt and adapt to achieve better sales results [...]

Another group of small business marketing coaches came to Kansas City this weekend to complete the first phase of training to become Duct Tape Marketing Authorized Coaches. The group, residing in parts of Texas, California, New York and Minnesota, brings the number of coaches worldwide (US, Canada, and the UK) to 27.
Peter Monsen, a new [...]