Duct Tape Marketing

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Up next is Advanced Web Analytics from John Marshall, CEO, ClickTracks. Future and past sessions include web traffic […]

Many small businesses would benefit greatly from a couple actions, done routinely.
So that’s the 2 x 12 reference in the title - do these two things 12 times a year (as in once a month) and your business will benefit greatly.
Action #1 - Create a list of journalists that cover your business type, industry, community, […]

Recently I caught up with Ivan Misner, founder of BNI and author of a number of books on networking and referrals, including his most recent release - Truth or Delusion on the Duct Tape Marketing podcast.
Misner and I discussed a number of the myths and truths that commonly surround the practice of networking.
For instance:
Truth or […]

Intuit has launched a Small Business Center on its QuickBooks Community site.
In addition to the information on small business finance and accounting that the group site was built on, the center features content from experts in the area law, starting a business and marketing. Intuit has asked me to fill the role of marketing expert. […]

I have been using a new tool to create, edit and convert PDF files and I can’t say enough good things about it. The software is called ScanSoft PDF Coverter Professional 4
I think this is a great tool for small businesses because I find it much easier to use than Adobe Acrobat and the cost […]

According to Marketing Vox, the Word of Mouth Marketing Association (WOMMA) on Thursday released the WOMMA Ethics Assessment Tool, which helps marketers identify and eliminate unethical word-of-mouth marketing tactics before they are implemented.
I don’t know about you but I think the conversation about policing unethical word of mouth has gone overboard. Who’s to say what’s […]

Open from American Express presented the Make Mine a Million (M3) event yesterday at the Manhattan Center just off Times Square in New York.
The Make Mine a Million program is part of the Count Me In for Women’s Economic Independence organization and provides a combination of money, mentoring and marketing tools that women entrepreneurs need […]

Stephen and Andrew MacGill, father and son co-founders of PeerSight, stopped by the Duct Tape Marketing podcast recently.
PeerSight has created an online version of the proven “advisory board” model aimed at small business owners. PeerSight helps small business owners join an advisory board that matches their needs and then facilitates activities inside that board including […]