Comments on: A Couple of Random Referral Ideas

By: Manjusha

Manjusha — Wed, 31 Dec 1969 19:00:00 +0000

Hmm…good idea.

By: Joan Stewart, The Publicity Hound

Joan Stewart, The Publicity Hound — Wed, 31 Dec 1969 19:00:00 +0000

Love your Starbucks and popcorn company referral ideas.

A little thing I’ve started doing is calling my customers, at random, to simply thank them for doing business with me.

The response is usually the same. Because my business is all Internet marketing, most people almost fall off their chairs when I call.

Sometimes they’ll can ask, “Is it OK if I ask you a quick questions about publicity?” And of course I say yes.

I want to do more of this in the months ahead and also look for ways to reward my most loyal customers.

By: Andy Sernovitz

Andy Sernovitz — Wed, 31 Dec 1969 19:00:00 +0000

John –

Thanks for the kind post!

Your guess is right — I wanted to send the book to people, like you, who are likely to tell their friends. I didn’t want to pay for postage (or spend a weekend packing boxes). So I called my friend Paul Goodman at Dale & Thomas and offered a trade — he mails the books (at his expense), reaching my friends. My friends get some really amazing popcorn (and tell their friends). We all win. Best of all, it’s a great example of simple word of mouth marketing in action.

Cheers,

Andy

By: Steve

Steve — Wed, 31 Dec 1969 19:00:00 +0000

Referrals clients I have found have always been a pleasure to deal with. Clients which are pre-sold is definitely a plus to any businesses bottom line.

By: Marianna Hayes

Marianna Hayes — Wed, 31 Dec 1969 19:00:00 +0000

It’s the small things that matter. This week a client wanted to promote a special event using direct mail invitation. They really wanted the mail to standout to certain key decision makers and network hub type folks. So, they sent the direct mail to their standard list (existing customers who already “get it”) then sent a small stack of cards packaged beautifully in a box with a related gift and handwritten “share these with your friends” note. It has been a wildly successful campaign for garnering referrals.

By: Small Business Marketing Podcast - Duct Tape Marketing

Small Business Marketing Podcast - Duct Tape Marketing — Wed, 31 Dec 1969 19:00:00 +0000

…formula employed by some great comanies.

Andy’s a great practicioner as well – see this recent post about Andy’s book launch.

Posted by: John Jantsch

on Jan 15, 07 | 5:32 pm | Profile

[0] comments (0 …