Comments on: Add a 2 x 12 To Your Foundation

By: CJ

CJ — Tue, 17 Jul 2007 15:07:20 +0000

John, great post. As a former newspaper reporter, I know I would have valued an occasional new resource or some thoughtful commentary about my coverage. Boost your chances by providing a valuable resource or outlining a compelling trend or argument.

By: John Jantsch

John Jantsch — Wed, 31 Dec 1969 19:00:00 +0000

David,

1) Mix it up – call, mail, email, drop by, send a package.

2) I think a newsletter can get tired when it looks the same. Part of the nice thing about a newsletter is that people know what it is and hopefully know where to find what they are after. The problem is that I think they can also get numb to its content. I like to send different things and try a little surprise.

By: David Rachford, CPA Marketer

David Rachford, CPA Marketer — Wed, 31 Dec 1969 19:00:00 +0000

Great advice John!

As a publisher of a newsletters for accountants, I stress the importance of monthly contact too…

I do want to ask a couple follow ups:

1) How do you propose this monthly contact be sent? Mail / email ? (both?)

2) What makes a Newsletter tired? Does that mean we should make our Newsletter more sporadic?

or maintain the monthly newsletter and add supplemental mailings with timely info, etc?

By: Xuru

Xuru — Wed, 31 Dec 1969 19:00:00 +0000

This is especially important when a client is paying you for a monthly contract. If you are staying in front of them, they won’t freak when they receive their CC bill each month.

By: Nurture Your Clients and Contacts - Small Business Radio

Nurture Your Clients and Contacts - Small Business Radio — Wed, 31 Dec 1969 19:00:00 +0000

…Duct Tape Marketing – Add a 2 x 12 to your foundation Keith Ferrazzi – Finding your Currency Geof Morris – Thoughts on Never Eat Alone Buzz Marketing and Customer ServiceDigg this …