Comments on: Are You Educating All of the Buyers http://www.ducttapemarketing.com/blog/2006/11/24/are-you-educating-all-of-the-buyers/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kristie T http://www.ducttapemarketing.com/blog/2006/11/24/are-you-educating-all-of-the-buyers/#comment-1000 Kristie T Wed, 30 Nov -0001 00:00:00 +0000 #comment-1000 John, I see many authors/speakers who don't get this. They have goals of selling product, pitching the media, and filling their speaking calendar - yet they don't realize they are speaking to 3 totally different audiences. That's where mini sites can come in handy. For the particular product or service, you can "write to your audience" and really connect with them. Great post! John,

I see many authors/speakers who don’t get this. They have goals of selling product, pitching the media, and filling their speaking calendar – yet they don’t realize they are speaking to 3 totally different audiences.

That’s where mini sites can come in handy. For the particular product or service, you can “write to your audience” and really connect with them.

Great post!

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2006/11/24/are-you-educating-all-of-the-buyers/#comment-1001 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1001 getvendors, Great example of the push pull of selling a product or service. getvendors,

Great example of the push pull of selling a product or service.

]]> By: getvendors http://www.ducttapemarketing.com/blog/2006/11/24/are-you-educating-all-of-the-buyers/#comment-1004 getvendors Wed, 30 Nov -0001 00:00:00 +0000 #comment-1004 Very true..I guess small businesses have lot to learn on this front..may be they can follow example of toy makers. Toy makers do nice job of making sure kids get excited with the fun part of the product and parents feel it is going to help "kid's development" Interesting, you mentioned home remodeler because for them I will say not just during advt. but when they do their job also they should make sure to keep it "balanced".. Make sure momma bear does not get upset.. Very true..I guess small businesses have lot to learn on this front..may be they can follow example of toy makers. Toy makers do nice job of making sure kids get excited with the fun part of the product and parents feel it is going to help “kid’s development” Interesting, you mentioned home remodeler because for them I will say not just during advt. but when they do their job also they should make sure to keep it “balanced”.. Make sure momma bear does not get upset..

]]> By: Christine OKelly http://www.ducttapemarketing.com/blog/2006/11/24/are-you-educating-all-of-the-buyers/#comment-1005 Christine OKelly Wed, 30 Nov -0001 00:00:00 +0000 #comment-1005 Absolutely! There are usually multiple decision makers involved in any process. The key is, as you said, finding out what’s in it for the person who found the information in the first place. For example, if the secretary looks great because she/he saves the doctor’s office a bunch of money, there is a reason for the secretary to pass on (sell) the info. The next step is handing the secretary a way to deliver the info to the buyer, such as a PDF form or a web doc that includes an online tool that calculates the # of clinic patients into a $ amount and prints a report. This is always a high priority question that I ask whenever I start a project. There are lots of great ideas that companies can implement to really tap into the influence of internal referrers. Thanks John ~ Absolutely!

There are usually multiple decision makers involved in any process. The key is, as you said, finding out what’s in it for the person who found the information in the first place. For example, if the secretary looks great because she/he saves the doctor’s office a bunch of money, there is a reason for the secretary to pass on (sell) the info.

The next step is handing the secretary a way to deliver the info to the buyer, such as a PDF form or a web doc that includes an online tool that calculates the # of clinic patients into a $ amount and prints a report.

This is always a high priority question that I ask whenever I start a project. There are lots of great ideas that companies can implement to really tap into the influence of internal referrers.

Thanks John ~

]]> By: VCS http://www.ducttapemarketing.com/blog/2006/11/24/are-you-educating-all-of-the-buyers/#comment-1010 VCS Wed, 30 Nov -0001 00:00:00 +0000 #comment-1010 I experienced this just the other day. While designing a website (www.accesstestprep.com) for an SAT, LSAT, GMAT etc. instruction I designed it towards his students: 16-25 year olds. However, I failed to realize at the time that the decision makers/payers were teh parents and the design had to be completely redone in a much more basic less edgy design. I wish I had read this sooner. Great advice. Thanks for sharing. Chris www.visualcontentsolutions.com I experienced this just the other day. While designing a website (www.accesstestprep.com) for an SAT, LSAT, GMAT etc. instruction I designed it towards his students: 16-25 year olds. However, I failed to realize at the time that the decision makers/payers were teh parents and the design had to be completely redone in a much more basic less edgy design. I wish I had read this sooner. Great advice. Thanks for sharing.

Chris
http://www.visualcontentsolutions.com

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