Small Business Marketing Blog from Duct Tape Marketing

The New Year is a great time to revisit things like strategy. You do have one right? I mean, you don’t just go about frantically implementing the “marketing tactic of the week do you?”
If small business owner do have any hint of a marketing strategy it is usually something safe, immune to criticism, and easily [...]

My book, Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide, is shipping from online retailers like Amazon.com and will likely start showing up on shelves in the book stores across America over the next few days.
I received a nice review from New York Times owned About.com – Marketing guide Laura Lake [...]

Here are 5 new habits you must “get” in the coming year if you intend to replace your current marketing blueprint with an abundant marketing blueprint.
Get Uncomfortable! – Your wealth, your marketing success, will correspond directly with the size of your marketing mindset. Get in front of an audience and speak, write for an industry [...]

One of the ways to get more PR is to get some PR.
Press mentions, even little ones, tend to build PR momentum for you. If you are just getting started using PR as a lead generation tool you can’t expect to land the big feature story you are after right out of the gate. Think [...]

Most ads today don’t really ask the reader to do anything. They are too busy trying get them to pay attention and feel something.
The most effective advertising a small business can run is advertising that makes the reader take self-interested action. By grabbing your reader, viewer or listener’s attention and making them do something, you [...]

MailChimp is a very simple yet effective email marketing tool. It is a service that essentially allows you to easily create and send HTML emails to groups big and small.
They have take the work out this task and maybe even injected a little fun in the process. One of the core points of difference is [...]

PayPal offers small business owners an nice payment alternative to the traditional billing method and has seen huge increases in use from service professionals. I’m a fan of making your busy easy to do business with and PayPal is one of the methods you should look into to supplement other ways your clients can pay [...]

The story of Springfield Remanufacturing as told by Jack Stack is the stuff of legends. Stack and a group of employees decided to buy the company they worked for instead of letting the company shut down and send them packing. Problem was, the group had to borrow about 99% or money and figure out how [...]