Comments on: Marketing Should Underpromise and Overdeliver http://www.ducttapemarketing.com/blog/2006/12/01/marketing-should-underpromise-and-overdeliver/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Andrew http://www.ducttapemarketing.com/blog/2006/12/01/marketing-should-underpromise-and-overdeliver/comment-page-1/#comment-1014 Andrew Wed, 31 Dec 1969 19:00:00 +0000 #comment-1014 Funny, I was having a conversation with a colleague yesterday on how difficult it is to recover after a marketing / sales effort over promises. Great advice. Andrew Funny, I was having a conversation with a colleague yesterday on how difficult it is to recover after a marketing / sales effort over promises. Great advice.

Andrew

]]> By: ken Carroll http://www.ducttapemarketing.com/blog/2006/12/01/marketing-should-underpromise-and-overdeliver/comment-page-1/#comment-1015 ken Carroll Wed, 31 Dec 1969 19:00:00 +0000 #comment-1015 John, How about over-promising AND over-delivering? Obviously this has to be within reason, but under-promising appears to me to be a recipe for setting the bar low. It's only when we really stretch ourselves that we reach our highest potential. John,

How about over-promising AND over-delivering? Obviously this has to be within reason, but under-promising appears to me to be a recipe for setting the bar low. It’s only when we really stretch ourselves that we reach our highest potential.

]]> By: Tony D. Clark http://www.ducttapemarketing.com/blog/2006/12/01/marketing-should-underpromise-and-overdeliver/comment-page-1/#comment-1016 Tony D. Clark Wed, 31 Dec 1969 19:00:00 +0000 #comment-1016 This is an excellent point. I've referred to it as the "Scotty Approach." On the old Star Trek series, Scotty always used to be able make things happen, even after he said they were impossible. As a master of underpromising, he always ended up a hero. This is an excellent point. I’ve referred to it as the “Scotty Approach.” On the old Star Trek series, Scotty always used to be able make things happen, even after he said they were impossible. As a master of underpromising, he always ended up a hero.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2006/12/01/marketing-should-underpromise-and-overdeliver/comment-page-1/#comment-1017 John Jantsch Wed, 31 Dec 1969 19:00:00 +0000 #comment-1017 Ken, In theory, of course, I agree. The problem is that it's nearly impossible to do both. Whatever you promise and whatever you deliver becomes the new expectation and norm. No matter how many hoops you jump through the value degrades over time. I'm not suggesting you lower the bar, just systematically manage the setting of it. Ken,

In theory, of course, I agree. The problem is that it’s nearly impossible to do both. Whatever you promise and whatever you deliver becomes the new expectation and norm. No matter how many hoops you jump through the value degrades over time. I’m not suggesting you lower the bar, just systematically manage the setting of it.

]]> By: Gary Bourgeault (managersrealm.com) http://www.ducttapemarketing.com/blog/2006/12/01/marketing-should-underpromise-and-overdeliver/comment-page-1/#comment-1019 Gary Bourgeault (managersrealm.com) Wed, 31 Dec 1969 19:00:00 +0000 #comment-1019 The problem with over-promising, is sometimes it's done because of wishful thinking rather than the existing reality. I've managed a number of companies where we've had a lot of sincere employees that made promises to please people that were impossible to keep. Expectations, like everything else, needs to be managed. The problem with over-promising, is sometimes it’s done because of wishful thinking rather than the existing reality.

I’ve managed a number of companies where we’ve had a lot of sincere employees that made promises to please people that were impossible to keep.

Expectations, like everything else, needs to be managed.

]]> By: Bill Brelsford http://www.ducttapemarketing.com/blog/2006/12/01/marketing-should-underpromise-and-overdeliver/comment-page-1/#comment-1045 Bill Brelsford Wed, 31 Dec 1969 19:00:00 +0000 #comment-1045 Hi John. I'm not sure why you thought you would catch flack for this post. IMO, it's great BUSINESS advice, not just marketing (yes, I know marketing = business <g>). I received this same advice as a newbie CPA from my managing partner. I firmly believe this philosophy was the main driver behind a firm in Topeka, KS becoming a national leader in their niche. Hi John. I’m not sure why you thought you would catch flack for this post. IMO, it’s great BUSINESS advice, not just marketing (yes, I know marketing = business <g>).

I received this same advice as a newbie CPA from my managing partner. I firmly believe this philosophy was the main driver behind a firm in Topeka, KS becoming a national leader in their niche.

]]> By: Marketing Should Underpromise and Overdeliver :: Newstack http://www.ducttapemarketing.com/blog/2006/12/01/marketing-should-underpromise-and-overdeliver/comment-page-1/#comment-13178 Marketing Should Underpromise and Overdeliver :: Newstack Wed, 31 Dec 1969 19:00:00 +0000 #comment-13178 <pingback />...Advent of on-demand software product solutions reinforces … Read more: here Posted in terms of delivery | Leave a Reply Name (required) Mail (will not be published) ... …Advent of on-demand software product solutions reinforces … Read more: here

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