Comments on: Lower the Barrier to Becoming a Client http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daniel http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/#comment-30583 Daniel Mon, 13 Aug 2007 13:30:57 +0000 #comment-30583 I couldn't understand some parts of this article the Barrier to Becoming a Client | Duct Tape Marketing Blog, but I guess I just need to check some more resources regarding this, because it sounds interesting. I couldn’t understand some parts of this article the Barrier to Becoming a Client | Duct Tape Marketing Blog, but I guess I just need to check some more resources regarding this, because it sounds interesting.

]]> By: Brad http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/#comment-1026 Brad Wed, 30 Nov -0001 00:00:00 +0000 #comment-1026 You have to be careful about giving away to much though. Some people are only looking for a free ticket and it could cost you a lot of time and money trying to push your product for free. The saying "You get what you pay for" can be applied in online marketing. If you go with a firm that is giving away it's services, chances are, they are having a difficult time attracting new clients and are attempting desperate measures. You have to be careful about giving away to much though. Some people are only looking for a free ticket and it could cost you a lot of time and money trying to push your product for free. The saying “You get what you pay for” can be applied in online marketing. If you go with a firm that is giving away it’s services, chances are, they are having a difficult time attracting new clients and are attempting desperate measures.

]]> By: D.L. http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/#comment-1035 D.L. Wed, 30 Nov -0001 00:00:00 +0000 #comment-1035 Good advice. Problem is most biz owners never truly concentrate on marketing. They're preoccupied with distractions that burn time. Fixing the copier. Hassling with callers. Stocking shelves. They do eveything ELSE but focus on bringing in the money. People with a pool store worry about the signs, or the chlorine display. Or the types of rafts. They should be worried about the marketing of bringing people into the store. Good advice. Problem is most biz owners never truly concentrate on marketing. They’re preoccupied with distractions that burn time. Fixing the copier. Hassling with callers. Stocking shelves. They do eveything ELSE but focus on bringing in the money. People with a pool store worry about the signs, or the chlorine display. Or the types of rafts. They should be worried about the marketing of bringing people into the store.

]]> By: The Marketing Minute http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/#comment-4986 The Marketing Minute Wed, 30 Nov -0001 00:00:00 +0000 #comment-4986 <trackback /><a href="http://www.drewsmarketingminute.com/2006/12/have_some_brand.html">Have some branding with your breakfast?</a> John Jantsch over at Duct Tape Marketing posted about one of my favorite marketing tactics -- sampling. Many service delivery businesses think that they can't sample because they don't sell a thing that people can try. But they're wrong. With Have some branding with your breakfast?
John Jantsch over at Duct Tape Marketing posted about one of my favorite marketing tactics — sampling. Many service delivery businesses think that they can’t sample because they don’t sell a thing that people can try. But they’re wrong. With

]]> By: Lower the Barrier to Becoming a Client :: Newstack http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/#comment-13179 Lower the Barrier to Becoming a Client :: Newstack Wed, 30 Nov -0001 00:00:00 +0000 #comment-13179 <pingback />...clients a taste of what they can get before they take the big plunge. Read more: here Posted in type of product | Leave a Reply Name (required) Mail (will not be published) ... …clients a taste of what they can get before they take the big plunge. Read more: here

Posted in type of product |

Leave a Reply Name (required) Mail (will not be published) …

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/#comment-1020 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1020 Cory, Thanks - you made a point that can't be said enough - advertising with a direct response offer is far more measurable and accountable. Cory,

Thanks – you made a point that can’t be said enough – advertising with a direct response offer is far more measurable and accountable.

]]> By: Cory Miller http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/#comment-1021 Cory Miller Wed, 30 Nov -0001 00:00:00 +0000 #comment-1021 John, love this post! I did something like this when I was a fellow Kansas City native for Midwestern Baptist Seminary ... except it was a free offer. Since we were a graduate school for pastors, I helped produce a booklet titled "Answering the Call" ... it was incredibly successful and helped us generate leads to prospective students while offering something of value. (Also, it helped us track our advertising and web site effectiveness.) Our profs wrote the content and I included an article called "10 Reasons to Choose Midwestern" ... it's still available online at: http://www.mbts.edu/Future/called_booklet.htm --Cory John, love this post!

I did something like this when I was a fellow Kansas City native for Midwestern Baptist Seminary … except it was a free offer.

Since we were a graduate school for pastors, I helped produce a booklet titled “Answering the Call” … it was incredibly successful and helped us generate leads to prospective students while offering something of value. (Also, it helped us track our advertising and web site effectiveness.)

Our profs wrote the content and I included an article called “10 Reasons to Choose Midwestern” … it’s still available online at:
http://www.mbts.edu/Future/called_booklet.htm

–Cory

]]> By: terra http://www.ducttapemarketing.com/blog/2006/12/02/lower-the-barrier-to-becoming-a-client/#comment-1022 terra Wed, 30 Nov -0001 00:00:00 +0000 #comment-1022 Great blog! - and Yes, even I do something similar to the strategy you mentioned in this blog with my clients. They all get free consultations... and in this process we become friends. It works 99% of the time, because the learn really quickly that I know what I'm talking about and I REALLY can help them. Great blog! – and Yes, even I do something similar to the strategy you mentioned in this blog with my clients. They all get free consultations… and in this process we become friends. It works 99% of the time, because the learn really quickly that I know what I’m talking about and I REALLY can help them.

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