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    • Thu Dec 14, 2006

    Stupid RSS Tricks – Aggregate and Filter

    Okay, actually not so stupid really. I was asked to participate on a panel on the subject of RSS for business at next year’s South by Southwest Interactive Conference (SXSW) held in Austin, TX in March. If you get the chance to make it, this is a great gig. It runs side by side with the SXSW Music Festival.

    I thought I would demonstrate some of my mad RSS skills as a tune-up and to show you how easy it is to mash together a few free services to create, aggregate and filter content.

      Blog Mentions of Duct Tape Marketing (a real time display of all the blogger mentioning my book in pre-order status)

    1. Search technorati.com and other blog search engines for mentions
    2. Tag each mention with del.icio.us book marketing using a tag like DTMbook
    3. Grab feed that del.icio.us automatically produces.
    4. Just for fun, take feed to Feedburner and burn the feed
    5. Set-up and republish the feed using Feedburner’s Buzz Boost Option
    6. Take code to any web and display dynamic real-time update (some CSS styling can help here)
    7. Sit back and look cool – see the feed displayed in the right sidebar here

    All of the above was accomplished with free services too! Can you think of some ways you might use this tactic?

    Like this post? Share it with others
    • Facebook
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    • del.icio.us
    • Sphinn
    • Google Bookmarks
    • StumbleUpon
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    Posted by: John Jantsch on Dec 14, 06 | 8:08 pm
    Category: Duct Tape Marketing | Tags:

    Comments
    « Using a Wiki for Product Research and Collaboration | Home | What Becomes a Marketing Champion Most? »
    • Hi John,

      You could also automate step 1 by setting up an RSS feed for a specific search term on technorati - eg I use this feed to track mentions of my name:

      http://feeds.technorati.com/search/simon+wakeman

      If you set up several of these for different keywords, you could then mash these up using something like www.feedblendr.com, and then use your step four onwards.

      The results would automatically appear, but wouldn't be filtered so the occasional odd result might sneak in

      cheers,
      sw
    • John Jantsch
      Simon,

      I know I do use those alerts all the time, but as you mention, you need to monitor. People use duct tape for lots of things - and then blog about it!

      John
    • Am I missing something? If you're manually tagging specific mentions you found in the Technorati search results, then where do the updates come from? Your feed - via del.icio.us - should only include the items you manually tagged. On the other hand, if you were to skip the del.icio.us part and grab the feed for the Technorati search results, then there's no filtering. So, it doesn't seem like you're aggregating anything except a finite and static set of links you tagged yourself. And I don't understand where any filtering is happening. Again, am I missing something?
    • John Jantsch
      Shawn,

      I don't think you are missing anything, there are lots of ways to do this.

      I could have been more specific to state you can find the mentions in Technorati and about 10 other places (technorati may miss many mentions) and pick and choose to tag what you want - that's the filtering I guess. The problem I have with simly republisher a feed from someone like technorati is you get lots of junk and even post you really don't want to display in context with your site.
    • You could also filter the generated RSS feed using something like www.feedrinse.com or www.blastfeed.com, but the quality of the results is only as good as the filtering keywords/set-up!
    • Thanks John,

      I think I misunderstood what problem you were trying to solve with this. I thought you were trying to automate the work of monitoring the buzz about your book, and I wasn't seeing the "automatic" part. Now I get that this isn't about monitoring buzz; it's a nifty way to republish it (in this case to promote your book). Sorry I misunderstood, and nice work.
    • What a brilliant tip. Thanks for sharing it John.

      I can already see how I could use it in several of my online businesses to distribute my content to a far wider (but much more targeted) audience.
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