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MailChimp is a very simple yet effective email marketing tool. It is a service that essentially allows you to easily create and send HTML emails to groups big and small.
They have take the work out this task and maybe even injected a little fun in the process. One of the core points of difference is their pay for what you send model. There is no monthly fee just a small fee per email actually sent.
No matter what your email marketing plans however, I do suggest you get and read their free 50 page email marketing guide called Designing, Coding and Delivering HTML Email. HTML email, email that looks like a web page, offers great impact but does come with its own set of challenges. This guide is one of the best I’ve uncovered that addresses those common challenges and gives you advice on best practices to get your email read and acted on.
Like all good software services they have a free trial. Go check them out. For many small businesses this could be the right solution.
Comments
This entry was posted on Tuesday, December 26th, 2006 at Dec 26, 06 | 3:09 pm and is filed under Direct Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Services like Mailchimp are indeed great tools for managing your emailcampaings.
With the help of the built-in tools, even a non-technical person can develop an emailcampaign.
We, at Alfa Sytems (Belgium), use a similar service called Vertical Response
(www.verticalresponse.com). Almost the same features, but a little bit cheaper.
For those also using Salesforce as their CRM package, Vertical Response can be integrated with Salesforce an giving you the opportunity to track the results of your emailcampaings on Customer level!!! Just Great !!
Regards,
Eric Van Tuerenhout
Alfa Systems nv
Thanks for the information! I downloaded the guide and am looking forward to reading it. Surprisingly, they aren’t collecting registration information for the download either.
John,
I have been struggling to find an e-zine program that I could understand. And thanks to your post about MailChimp - I have found my home. I figured that anything a chimp could do - perhaps there was hope for me. I just wrote about my experience on my blog as well.
http://www.bizinformer.com/50226711/chimptastic.php
Thanks again - love your blog!
Thanks for the info , indeed I searched for email marketing solutions but I never knew there were solutions that didn’t envolve monthly fees . I just created an account on mailchimp and it seems like a great service.
If you pray for rain, don’t be surprised if you’re struck by lightning.–Damien Cannon, British movie critic