Comments on: Is Your Advertising Too Passive? http://www.ducttapemarketing.com/blog/2006/12/28/is-your-advertising-too-passive/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: M. Bruce Abbott http://www.ducttapemarketing.com/blog/2006/12/28/is-your-advertising-too-passive/#comment-402066 M. Bruce Abbott Tue, 11 Nov 2008 16:12:33 +0000 #comment-402066 This has never been more true than in the area of radio advertising. And when you give the listener a specific call to action it must be easy to remember. In radio advertising, the unmemorable gets forgotten. So use vanity phone numbers..my favorite is here in Houston for a laser hair removal company (713-r-u-hairy). And use easy to remember web URLs. So make it clear what to do, and make it memorable so they remember where to go. This has never been more true than in the area of radio advertising. And when you give the listener a specific call to action it must be easy to remember. In radio advertising, the unmemorable gets forgotten. So use vanity phone numbers..my favorite is here in Houston for a laser hair removal company (713-r-u-hairy). And use easy to remember web URLs.

So make it clear what to do, and make it memorable so they remember where to go.

]]> By: sirjesse http://www.ducttapemarketing.com/blog/2006/12/28/is-your-advertising-too-passive/#comment-1090 sirjesse Wed, 30 Nov -0001 00:00:00 +0000 #comment-1090 Your article is right on the money but I think that there is a lot more that can be added to it. One of the best resources that I have found has been an article published by Jason Ryan Isaksen about passive vs. aggressive marketing. I have a copy of the article and I can post it here if that would be legal. I would really like you to read it to give me insight on the validity of his strategy. Have you ever hear of this Jason Ryan Isaksen person? Your insight would be greatly appreciated. Sirjesse Your article is right on the money but I think that there is a lot more that can be added to it. One of the best resources that I have found has been an article published by Jason Ryan Isaksen about passive vs. aggressive marketing. I have a copy of the article and I can post it here if that would be legal. I would really like you to read it to give me insight on the validity of his strategy. Have you ever hear of this Jason Ryan Isaksen person? Your insight would be greatly appreciated.

Sirjesse

]]> By: What Does Your Advertising Say About You? at The Event Buzz http://www.ducttapemarketing.com/blog/2006/12/28/is-your-advertising-too-passive/#comment-13192 What Does Your Advertising Say About You? at The Event Buzz Wed, 30 Nov -0001 00:00:00 +0000 #comment-13192 <pingback />...want to be inspired! Does your advertising inspire them?   Here’s the article: http://www.ducttapemarketing.com/weblog.php?id=P845    TRENDS, Out! ... …want to be inspired! Does your advertising inspire them?   Here’s the article: http://www.ducttapemarketing.com/weblog.php?id=P845    TRENDS, Out!

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]]> By: Jitterboo Marketing Blog » small business advertising action http://www.ducttapemarketing.com/blog/2006/12/28/is-your-advertising-too-passive/#comment-13193 Jitterboo Marketing Blog » small business advertising action Wed, 30 Nov -0001 00:00:00 +0000 #comment-13193 <pingback />...link to social bookmarking sites where readers can share and discover new web pages. ... …link to social bookmarking sites where readers can share and discover new web pages. …

]]> By: The Event Buzz http://www.ducttapemarketing.com/blog/2006/12/28/is-your-advertising-too-passive/#comment-5007 The Event Buzz Wed, 30 Nov -0001 00:00:00 +0000 #comment-5007 <trackback /><a href="http://eventbuzz.net/what-does-your-advertising-say-about-you/">What Does Your Advertising Say About You?</a> If you pay attention to the images and advertising that a lot of promoters put out for their event marketing (myself included), it’s rather boring and un-eventful.   Something I considered was, “Will this get people excited? Will they choose to ac... What Does Your Advertising Say About You?
If you pay attention to the images and advertising that a lot of promoters put out for their event marketing (myself included), it’s rather boring and un-eventful.
 
Something I considered was, “Will this get people excited? Will they choose to ac…

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