Comments on: An Automated Testimonial Machine http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Jantsch http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/#comment-1131 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1131 Chris, Thanks - I think cheesy is fair, I've seen Audio Acrobat before, thanks for the reminder it does look good - I'll check it out again. Chris,

Thanks – I think cheesy is fair, I’ve seen Audio Acrobat before, thanks for the reminder it does look good – I’ll check it out again.

]]> By: Fergus O'Rourke http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/#comment-1132 Fergus O'Rourke Wed, 30 Nov -0001 00:00:00 +0000 #comment-1132 John, I am saying the latter - if used to the full, anyway. However, I suspect that it would be slow to catch on over here, in the B2b markets anyway, because testimonials are tainted. Trying to think why, I seem to associate them with "snake-oil"-type ads. John,
I am saying the latter – if used to the full, anyway. However, I suspect that it would be slow to catch on over here, in the B2b markets anyway, because testimonials are tainted. Trying to think why, I seem to associate them with “snake-oil”-type ads.

]]> By: Chris http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/#comment-1133 Chris Wed, 30 Nov -0001 00:00:00 +0000 #comment-1133 I like this idea a lot, but had some issues about the particualar implementation. I found that their web page felt very cheesy, and especially find that when I open a web page and audio starts playing immediately, I am very turned off. I wonder if there's a way to incorporate some of the identity verificiation stuff that LinkedIn has, when you endorse someone there. Still, a cool idea. There's another serivice called Audio Acrobat that looks interesting: http://www.audioacrobat.com/. I like this idea a lot, but had some issues about the particualar implementation.

I found that their web page felt very cheesy, and especially find that when I open a web page and audio starts playing immediately, I am very turned off.

I wonder if there’s a way to incorporate some of the identity verificiation stuff that LinkedIn has, when you endorse someone there.

Still, a cool idea.

There’s another serivice called Audio Acrobat that looks interesting: http://www.audioacrobat.com/.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/#comment-1134 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1134 Fergus, Not sure I get what you are saying. Are you saying that a written testimonial with name, email address, URL, photo and audio quote is useless? Or are your confirming that a tool like this makes a testimonial real for you? Fergus,

Not sure I get what you are saying. Are you saying that a written testimonial with name, email address, URL, photo and audio quote is useless? Or are your confirming that a tool like this makes a testimonial real for you?

]]> By: FERGUS O'ROURKE http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/#comment-1135 FERGUS O'ROURKE Wed, 30 Nov -0001 00:00:00 +0000 #comment-1135 For me, and for most people I know, anonymous or semi-anonymous testimonials are absolutely useless. I pay them no attention. Worse, I tend to think less of people who use them. It must be one of those things that divide us like our common language. (I live and work on the Eastern side of the Atlantic). For me, and for most people I know, anonymous or semi-anonymous testimonials are absolutely useless. I pay them no attention. Worse, I tend to think less of people who use them. It must be one of those things that divide us like our common language. (I live and work on the Eastern side of the Atlantic).

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/#comment-1136 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1136 Cord, I've seen both too - the key is to use it wisely and in line with your overall branding. A lot of Internet Marketers use it in ways that is so over the top it detracts. Cord,

I’ve seen both too – the key is to use it wisely and in line with your overall branding. A lot of Internet Marketers use it in ways that is so over the top it detracts.

]]> By: Cord Silverstein http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/#comment-1137 Cord Silverstein Wed, 30 Nov -0001 00:00:00 +0000 #comment-1137 John, Interesting post. I was wondering what kind of results you have been having with audio messages on a web page? I have heard and seen mixed signals. Thanks. John,

Interesting post. I was wondering what kind of results you have been having with audio messages on a web page? I have heard and seen mixed signals. Thanks.

]]> By: Cord Silverstein http://www.ducttapemarketing.com/blog/2007/01/22/an-automated-testimonial-machine/#comment-1138 Cord Silverstein Wed, 30 Nov -0001 00:00:00 +0000 #comment-1138 I agree John. I would also say depending on your target market and how savvy and braodband dependent their users are might be a determination on whether audio is right or not. Thanks John, I really enjoy your blog. I agree John. I would also say depending on your target market and how savvy and braodband dependent their users are might be a determination on whether audio is right or not. Thanks John, I really enjoy your blog.

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