Comments on: If Gap Needs a Niche http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ponn Sabra http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/#comment-1054 Ponn Sabra Wed, 30 Nov -0001 00:00:00 +0000 #comment-1054 Thanks John for your post. I shared with my fellow women entrepreneurs that the #1 place I started creating a niche online was article marketing, particularly at one directory. For details: http://empowerwomennow.blogspot.com/2007/02/17-whats-your-niche.html A loyal reader, Ponn Thanks John for your post. I shared with my fellow women entrepreneurs that the #1 place I started creating a niche online was article marketing, particularly at one directory. For details: http://empowerwomennow.blogspot.com/2007/02/17-whats-your-niche.html

A loyal reader,
Ponn

]]> By: Kevin Hillstrom http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/#comment-1173 Kevin Hillstrom Wed, 30 Nov -0001 00:00:00 +0000 #comment-1173 Now try carving out a niche while Wall St. demands that you grow sales and profit at the same time. I've been in enough board rooms and executive meetings to know that leaders talk about these things all the time, they aren't dumb. Trying to get 35,000 employees to all act in a consistent manner, selling product that 500 merchandisers all agree is targeted to the exact same niche, while preventing further comp store sales decreases, now that is where the rubber hits the road. Now try carving out a niche while Wall St. demands that you grow sales and profit at the same time. I’ve been in enough board rooms and executive meetings to know that leaders talk about these things all the time, they aren’t dumb.

Trying to get 35,000 employees to all act in a consistent manner, selling product that 500 merchandisers all agree is targeted to the exact same niche, while preventing further comp store sales decreases, now that is where the rubber hits the road.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/#comment-1174 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1174 Kevin, Great points - throw in SARBOX and you can see why so many firms are going back private. Kevin,

Great points – throw in SARBOX and you can see why so many firms are going back private.

]]> By: Greg Stielstra http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/#comment-1175 Greg Stielstra Wed, 30 Nov -0001 00:00:00 +0000 #comment-1175 Way FM, the Christian music radio network, targets a specific, imaginary, 26-year-old woman named Jennifer who personifies their listener. They know that if they focus on Jenny, they'll get her friends. If they focus on Jenny and her friends, they'll get neither. Spread the fire. GS Way FM, the Christian music radio network, targets a specific, imaginary, 26-year-old woman named Jennifer who personifies their listener. They know that if they focus on Jenny, they’ll get her friends. If they focus on Jenny and her friends, they’ll get neither.

Spread the fire. GS

]]> By: Steve http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/#comment-1180 Steve Wed, 30 Nov -0001 00:00:00 +0000 #comment-1180 Gap is not only missing a niche, they are missing leadership. It is the leadership, that can not only find a niche, but then exploit it. Australian department stores have had to do this over the last 5 years and the turn around in the companies has been astonishing. Gap is not only missing a niche, they are missing leadership. It is the leadership, that can not only find a niche, but then exploit it.

Australian department stores have had to do this over the last 5 years and the turn around in the companies has been astonishing.

]]> By: brandcurve.com - Gap is facing the HARSH truth… http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/#comment-13213 brandcurve.com - Gap is facing the HARSH truth… Wed, 30 Nov -0001 00:00:00 +0000 #comment-13213 <pingback />...moment? I guess only time will tell. NYT LINK Via (Duct Tape Marketing) Technorati : Gap, NYT, brand, clothing About 'Gap is facing the HARSH truth…' This entry was posted on January 29th 2007 by ron. It was ... …moment? I guess only time will tell. NYT LINK Via (Duct Tape Marketing) Technorati : Gap, NYT, brand, clothing About ‘Gap is facing the HARSH truth…’ This entry was posted on January 29th 2007 by ron. It was …

]]> By: Strategy Central http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/#comment-5028 Strategy Central Wed, 30 Nov -0001 00:00:00 +0000 #comment-5028 <trackback /><a href="http://markhowell.typepad.com/commentary_from_the_edge/2007/01/if_the_gap_need.html">If the Gap Needs a Niche</a> This seems to be a theme today. It's being widely reported that The Gap is in trouble. Maybe you shop there. In the spirit of clarifying your organization's win...check out this post: If the Gap Needs a Niche over on If the Gap Needs a Niche
This seems to be a theme today. It’s being widely reported that The Gap is in trouble. Maybe you shop there. In the spirit of clarifying your organization’s win…check out this post: If the Gap Needs a Niche over on

]]> By: Jodi Kaplan http://www.ducttapemarketing.com/blog/2007/01/27/if-gap-needs-a-niche/#comment-1189 Jodi Kaplan Wed, 30 Nov -0001 00:00:00 +0000 #comment-1189 Our senior senator in NY, Chuck Schumer, has just done essentially the same thing as that radio station. He's written a book talking about the problems of his target voters/customers, and has given them names, professions, a home, opinions, etc. He said his staff calls them his "imaginary friends", but he's essentially created a profile, targeted a niche, and built a strategy in the book for how the Democrats can best reach those voters and win elections. I guess we'll know the results next year! Our senior senator in NY, Chuck Schumer, has just done essentially the same thing as that radio station. He’s written a book talking about the problems of his target voters/customers, and has given them names, professions, a home, opinions, etc. He said his staff calls them his “imaginary friends”, but he’s essentially created a profile, targeted a niche, and built a strategy in the book for how the Democrats can best reach those voters and win elections.

I guess we’ll know the results next year!

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