Comments on: When Free Is Just Too Expensive http://www.ducttapemarketing.com/blog/2007/02/05/when-free-is-just-too-expensive/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ventasEnInternet.com » Barato puede ser caro http://www.ducttapemarketing.com/blog/2007/02/05/when-free-is-just-too-expensive/#comment-13224 ventasEnInternet.com » Barato puede ser caro Wed, 30 Nov -0001 00:00:00 +0000 #comment-13224 <pingback />...ellas: “Gratis” es una de las palabras más poderosas del mercadeo… …pero lo que la hace poderosa, es la confianza Para usar esta técnica, nuestro prospecto debe estar convencido de que no abusaremos de ... …ellas: “Gratis” es una de las palabras más poderosas del mercadeo… …pero lo que la hace poderosa, es la confianza Para usar esta técnica, nuestro prospecto debe estar convencido de que no abusaremos de …

]]> By: aligrator - When Free Is Just Too Expensive http://www.ducttapemarketing.com/blog/2007/02/05/when-free-is-just-too-expensive/#comment-13228 aligrator - When Free Is Just Too Expensive Wed, 30 Nov -0001 00:00:00 +0000 #comment-13228 <pingback />...It always has the potential to be positive. from  DuctTapeMarketing ... …It always has the potential to be positive. from  DuctTapeMarketing …

]]> By: Mattheweb http://www.ducttapemarketing.com/blog/2007/02/05/when-free-is-just-too-expensive/#comment-1218 Mattheweb Wed, 30 Nov -0001 00:00:00 +0000 #comment-1218 Thanks for the article - I also agree. My company recently had a somewhat difficult time giving away tickets to $500 conference (including airfare and hotel!) The cost of taking time out to go was a barrier but for most folks, they didn't believe the trip could be that valuable. If the conference was so great, why would we give it away for free? It can be tough to give freebies without removing the perceived value, especially with subjective items like content at a conference. Thanks for the article – I also agree. My company recently had a somewhat difficult time giving away tickets to $500 conference (including airfare and hotel!) The cost of taking time out to go was a barrier but for most folks, they didn’t believe the trip could be that valuable. If the conference was so great, why would we give it away for free?
It can be tough to give freebies without removing the perceived value, especially with subjective items like content at a conference.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/02/05/when-free-is-just-too-expensive/#comment-1219 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1219 Aliso, Great reminder on the value assignment. Sometime people don't pay attention to this but I love it when I can offer a hot prospect something that they can clearly see others are paying for. Aliso,

Great reminder on the value assignment. Sometime people don’t pay attention to this but I love it when I can offer a hot prospect something that they can clearly see others are paying for.

]]> By: Dawud Miracle http://www.ducttapemarketing.com/blog/2007/02/05/when-free-is-just-too-expensive/#comment-1224 Dawud Miracle Wed, 30 Nov -0001 00:00:00 +0000 #comment-1224 I so much agree. It's interesting how we all assume that free means I have to pay nothing. Well, if you're giving something you have in exchange for the 'free offer,' then it's not really free. It costs you something. Often an email address or your contact info. To me, that's paying. I so much agree. It’s interesting how we all assume that free means I have to pay nothing. Well, if you’re giving something you have in exchange for the ‘free offer,’ then it’s not really free. It costs you something. Often an email address or your contact info. To me, that’s paying.

]]> By: Aliso Coffey http://www.ducttapemarketing.com/blog/2007/02/05/when-free-is-just-too-expensive/#comment-1229 Aliso Coffey Wed, 30 Nov -0001 00:00:00 +0000 #comment-1229 Agreed. Also, let's not forget to assign "Value" to free items. An offer that is free, versus and offer that is "free, with regular value of $97" is always better promotional positioning. Agreed. Also, let’s not forget to assign “Value” to free items. An offer that is free, versus and offer that is “free, with regular value of $97″ is always better promotional positioning.

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