Only experts can find mistakes, so it is necessary to get help from any professional.

Business Plan Writers

Christopher

Christopher, I just took a quick look at your site and I have some suggestions.

1) Take out the Flash.

It slows people down and requires extra steps to reach your site. The harder it is for people to get the information they want, the greater the chance that they will abandon your page and go elsewhere.

Plus, you’re talking to consumers, who are more likely to have dial-up connections (which will choke on the Flash page).

2) Use some colors! It’s the Internet, you don’t have to pay extra to print them, and they attract more attention. ?

3) You’re stuck on features, rather than benefits. Talk less about the kinds of furniture you assemble and more about what the customer will get by using your services.

For example, “Tired of struggling with ‘easy to assemble furniture’ that isn’t so easy? Stop fighting with screwdrivers and allen wrenches and let our experienced technicians do the work for you.”

Hope this helps.

1) Start a “furniture assembly help” blog – that will help you with Search engine optimization for your keyword terms.

It will also allow you to share stories about what kind of projects you’re working on each day. Big and small.

2) Rate the manufacturers: You’ve put together a lot of stuff – who makes the best? Easiest to assemble? Sauder? Ikea?

3) Trim down the header graphic- show what you do: “Let us take this” (Show pictuer of flat shipped box) “To this” (Show picture of finished living room) “While you do this” (Show couple sitting on couch enjoying life)

4) Referrals might be your best focus for increasing your business – So think up a great way to collect testimonials and referrals – but you have to “DO IT FOR THEM” – Here’s what I mean.

When you do a job, offer an instant $5 (or whatever is appropriate) discount to allow you to send an endorsed letter to 3 or 5 of their friends.

“Mr.Smith, You found us by (looking online) or referral – and we find the best way to find people just like you, is ask for referrals…”

A business plan should not only show people what they need to see but it should be functional for you to operate your business out of. If I need to know how to order raw materials, it’s in my business plan. If I need to know cost for various services I provide, it’s in my business plan. If I need to get a loan to complete a project, all the necessary papers are in my business plan and up to date. No, I don’t take the whole plan to them but the particular documentation I need is clearly listed so that I can print it out. Notice I said they are up do date, that means my plan is updated quarterly if not monthly.

You should review various parts of it and revise what is not working. Most recently I did this to my marketing section. I help manufacturers increase their productivity and reduce their downtime by improving their industrial controls and processes. One thing that does not come easy in this field is sales. I realized that and decided I needed to revise my 8 line marketing section in my business plan. Does it follow what the SBA or any of the other institution says it should? Absolutely not. I purchased John’s book and used it as the basic structure for my marketing section. I didn’t follow it word for word but I pulled out what was relevant to my business. I can tell you that revising this section has tremendously improved my sales skills and benefited my company.

I see I’m getting long winded as usual but my point is if you use on of the packages to create your business plan for the bank, be sure to throw it away when your financing is secured and create yourself a working business plan.

Yes, definitely long winded. I’ll get to you in the next on Christopher.

TW

But here are a few things about your site.

If I go to a page that has flash, I just hit the back button. You’re loosing at least half of your visitors right there. Ditch the flash; I’m sure you paid a lot of money for it but just write it off. Flash has a place but…well I can’t think of a single place that flash fits but perhaps someone else can jump in and help me out on that.

The pages are way too long. Best I can tell you only have 5 pages. Google isn’t going to waste too much time with you only having five pages. Break up your content. No one wants to read a lot. Short and to the point

Make it easier for someone to contact you and definitely have it on your site instead of jumping to that other site.

Thanks – I would l love to see what you come up with from using my book.

Also, I agree on the business plan software – most of it is designed for folks looking to raise money – not run a business.

I’m working on creating my own Duct Tape Marketing business plan outline and tool and will keep you posted on it.