Small Business Marketing Blog from Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyAdobe Labs released a very fun and useful tool for anyone that would like to learn about combining colors or creating what they call color themes. The tool is called kuler. (Requires the latest Flash player to view)
kuler is a designer playground and community that allows anyone [...]

Yahoo Small Business has offered very good, inexpensive web hosting for some time now. They also offer software called Site Builder to help you build a small business site. Site Builder is a bit clunky and comes with a learning curve to make it work.
Today, Yahoo announced an addition to the small business web site [...]

Did your parents ever warn you about “the bad part of town?” Well, the web has those places too. A lot of people understand that links back to a web site can help a web site get better rankings in the search engines.
Problem is, blindly seeking any kind of link may do more harm than [...]

Emotional connection to something is translated by the senses. With marketing one of the goals for many companies is to create and deepen the emotional connection clients and prospects develop with a product, company or service. This is what creates unshakable loyalty, unsolicited referrals, and viral word or mouth.
For most humans these connections involve how [...]

Lots of small businesses do essentially the same thing. That reality leads to an even greater perception by the prospective client that one accountant is like another, one web designer is like another, one remodeling contractor is like another, one fill in the blank here is like another.
In your heart you may know that’s not [...]

Successful businesses usually get that way by doing something well. Really successful businesses get that way by doing something well and documenting, duplicating, and training associates on how to do it using a system.
A killer innovation strategy in these cases is to look at what you do well and determine how to turn it into [...]

Wired had an interesting feature on what’s being called the snack culture. The snacks they are referring to, however, are bite size information snacks.
The idea is that people seemed obsessed with consuming information in quick hits rather than investing attention in a deeper read. There are lots of reasons for this, but as a marketer [...]

David Allen’s mega best selling book, Getting Things Done, has spawned an entire industry of productivity products, but in a recent interview I conducted on the Duct Tape Marketing podcast he shares his vision and beliefs about goal setting and productivity.
His straightforward philosophy for managing the work and mental stress of juggling all the information [...]