Dynamic content creation is a necessary part of your overall web strategy. Blogs and RSS feeds are being used by small businesses everywhere. Unfortunately, this has caused a bit of stagnation on the static portions of the site, namely the home page. If your home page never changes, the search engines will grow tired of visiting your site.
From a search engine standpoint, not to mention most users, the home page is still the first look. You can’t simply blog and call content creation done. If your home page has been indexed by the search engines, you can dramatically improve the search results for your home page and thus your entire site, by adding or changing that content every two weeks or so.
You don’t need to mess with the page design, titles, headlines or meta tags, just change out some portion of the body text content with new relevant, keyword rich content. This little practice tells the search engines that this page had something new, this page changes often, – this alone will improve your search results.
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