Comments on: Are the Search Engines Tired of Your Home Page?

By: Carl Strohmeyer

Carl Strohmeyer — Wed, 31 Dec 1969 19:00:00 +0000

This is exactly what we do!
We add different featured products, change the content a little (by adding and subtracting keywords).
We also change sub pages as well, especially our information pages.

MSN and Yahoo rewards us for these changes in placement of many of the pages we re work the most (Google seems to be more concerned about authority sites tight now, regardless of content).

By: John Jantsch

John Jantsch — Wed, 31 Dec 1969 19:00:00 +0000

Lars,

I would agree with you for the most part. The site I find that really benefit are static ones that rarely update their content. When those sites do what I propose the impact is usually immediate.

By: remco de zeeuw

remco de zeeuw — Wed, 31 Dec 1969 19:00:00 +0000

and that’s exactly what we try to do, putting some dynamic content on the homepage (a news feature and a list of recently added vessels). it seems to pay off.

By: Lars H

Lars H — Wed, 31 Dec 1969 19:00:00 +0000

Yes, that works great for a few of my sites that are managed with Wordpress as the content management system. It shot me up to the top of the search engines for a relatively big one word keyword within a year of creating one site. Not to mention plenty of other good results with other related terms about the category it is in.

But I have several other plain HTML informational sites that have been in the top three with Google and the others for years that haven’t changed a lick in four or five years.

Those sites relate to gardening, and the information itself doesn’t really change. You can’t really do better than number one, and that’s where several of those sites have been consistently sitting for years.

So I guess my response would be yes, that strategy works perfectly, except for when it doesn’t.

The thing that my sites with opposite strategies have in common is useful, well-written information. It’s worth the effort to write something good!

By: Redbeard Marketing

Redbeard Marketing — Wed, 31 Dec 1969 19:00:00 +0000

John, great tips. We recently hired a SEO and are learning the ropes. I look forward to more on your site about optimization.

By: Bonnie

Bonnie — Wed, 31 Dec 1969 19:00:00 +0000

Thanks for the tip, John!

Your post made me realize I haven’t touched the home page of my “original” website (created long ago) in a LONG time! I add original content on a regular basis… but nothing on the home page. It just never occurred to me!

I’m moving that to the top of my “To-Do” list! Thanks again!

By: Accountants Round Up

Accountants Round Up — Wed, 31 Dec 1969 19:00:00 +0000

"Are the Search Engines Tired of Your Home Page?" By John Jantsch: Dynamic content creation is a necessary part of your overall web strategy. Blogs and RSS feeds are being used by small businesses everywhere. Unfortunately, this has caused a bit of stagnation on the static portions of the

By: Blog of Ultimate Power!

Blog of Ultimate Power! — Wed, 31 Dec 1969 19:00:00 +0000

You’re website is up… but is anyone home?
Does your site look like like a warm place to visit, or is it like a cold empty tomb of corporate speak and meaningless marketing slogans? Does it show that actual people are behind what it represents, or some faceless corporation?
Everone knows that …