Comments on: What Have the Senses Got To Do With Marketing? http://www.ducttapemarketing.com/blog/2007/03/25/what-have-the-senses-got-to-do-with-marketing/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Wally Bock http://www.ducttapemarketing.com/blog/2007/03/25/what-have-the-senses-got-to-do-with-marketing/#comment-1430 Wally Bock Wed, 30 Nov -0001 00:00:00 +0000 #comment-1430 One of the strenghts of using stories in marketing is that well-told stories set off the internal sensory apparatus. One of the strenghts of using stories in marketing is that well-told stories set off the internal sensory apparatus.

]]> By: JG http://www.ducttapemarketing.com/blog/2007/03/25/what-have-the-senses-got-to-do-with-marketing/#comment-1439 JG Wed, 30 Nov -0001 00:00:00 +0000 #comment-1439 I totally agree. As a Cornish company competing in a National / International market, we send Pasty's to help build a relationship with clients. They are always well received. This spring I have also sent Daffodils from the Isles of Scilly to customers. I totally agree.

As a Cornish company competing in a National / International market, we send Pasty’s to help build a relationship with clients. They are always well received.

This spring I have also sent Daffodils from the Isles of Scilly to customers.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/03/25/what-have-the-senses-got-to-do-with-marketing/#comment-1444 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1444 Amy, I agree - oatmeal cookies with almond extract! Amy,

I agree – oatmeal cookies with almond extract!

]]> By: Amy Cham http://www.ducttapemarketing.com/blog/2007/03/25/what-have-the-senses-got-to-do-with-marketing/#comment-1446 Amy Cham Wed, 30 Nov -0001 00:00:00 +0000 #comment-1446 Business 2.0 has an article this month about using smell to enhance traditional marketing efforts: http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403354/index.htm?postversion=2007032606 (Gas Pumps that Smell Like Coffee) I think it would be very effective (if it can be done without offending...). Smell is supposed to be the sense with the most powerful connection to recall and emotion--two of the most effective and challenging appeals for marketers to make. Business 2.0 has an article this month about using smell to enhance traditional marketing efforts: http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403354/index.htm?postversion=2007032606 (Gas Pumps that Smell Like Coffee)

I think it would be very effective (if it can be done without offending…). Smell is supposed to be the sense with the most powerful connection to recall and emotion–two of the most effective and challenging appeals for marketers to make.

]]> By: Scott Townsend http://www.ducttapemarketing.com/blog/2007/03/25/what-have-the-senses-got-to-do-with-marketing/#comment-1449 Scott Townsend Wed, 30 Nov -0001 00:00:00 +0000 #comment-1449 Appealing to the senses is truly a strategy that should be incorporated in any marketing plan if it is to be successful. Appealing to the senses is truly a strategy that should be incorporated in any marketing plan if it is to be successful.

]]> By: Rook http://www.ducttapemarketing.com/blog/2007/03/25/what-have-the-senses-got-to-do-with-marketing/#comment-1456 Rook Wed, 30 Nov -0001 00:00:00 +0000 #comment-1456 facts tell, stories sell.... stories, good stories, fulfill emotions. people buy on emotions, never on facts. great post. facts tell, stories sell…. stories, good stories, fulfill emotions. people buy on emotions, never on facts. great post.

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