Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyI interviewed Ryan Allis, CEO or IntelliContact, an email marketing and communications company for this episode of the Duct Tape Marketing podcast
I’ve been trying out the IntelliContact email sending service of late and the thing that stands out the most is how simple the service is for […]

Networking at events attended by your target market can be a good way to make some nice introductions and start gently spreading the word about your products and services. There is a bit of art to this and plenty of bad examples evoking the worst used car stereotypes imaginable.
Keep these simple rules in mind and […]

Computer and printer maker Hewlett Packard today announced that is would acquire LogoWorks, an online graphic design entity focused on the small business world.
I’m a fan of the LogoWorks concept and have partnered with them in the past. In addition, I write a blog for HP’s small business readers. Who knows maybe Duct Tape Marketing […]

A few days ago I asked readers to tell me the best ways they’ve seen people using video in marketing - see the post and comments.
I’m working on putting together some information to help small business marketers get beyond the “YouTube isn’t for business” thinking. Actually, YouTube may not be for your business, but online […]

Just when you thought you were getting the hang of using RSS as a research tool, someone, like me, comes along and tells you that it’s not enough.
Now it’s become ultra easy to use RSS technology to create individual feeds of information and supply them to your best clients. You know they want to figure […]

An interview I conducted with Michelle Nichols, Sales columnists for Business Week was posted last week. The focus of the interview was increasing repeat sales.
As far as I’m concerned, sale 2 and 3 have a lot to do with your lead generation and conversion process during sale 1 - and that’s what we discussed. Go […]

I visited with an on the go Tim Ferris for this episode of the Duct Tape Marketing podcast. Tim’s bio includes: Princeton University guest lecturer in High-Tech Entrepreneurship and Electrical Engineering, Cage fighter in Japan, First American in history to hold a Guinness World Record in tango, National Chinese kickboxing champion, Actor on hit TV […]

Everybody wants great marketing results overnight, the magic answer, the secret. Here’s the problem - there is no secret and there is no quick fix. I assume you intend to be in business for the long haul, so plan on taking the right steps, in an appropriate order, to get marketing results for the long […]