Comments on: Testing with Google Website Optimizer Now Live http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/ Small business marketing blog Sat, 21 Nov 2009 16:03:46 -0500 http://wordpress.org/?v=abc hourly 1 By: Today: Free Google Website Optimizer Tutorial http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/comment-page-1/#comment-111593 Today: Free Google Website Optimizer Tutorial Tue, 30 Oct 2007 16:48:33 +0000 #comment-111593 [...] why all of these people are taking action with Google Website Optimizer. So can [...] [...] why all of these people are taking action with Google Website Optimizer. So can [...]

]]> By: Drew http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/comment-page-1/#comment-1471 Drew Wed, 31 Dec 1969 19:00:00 +0000 #comment-1471 Just beginning to crank up several online enterprises, but the sites are not yet live. Still considering best options for driving traffic to the soon-to-be released destinations. In the past, I've used offline means to drive traffic online within local markets- print, radio PR spots, and handouts at targeted live events. Each with varying success as tracked by opensource & internally developed web and log analytics. Just beginning to crank up several online enterprises, but the sites are not yet live. Still considering best options for driving traffic to the soon-to-be released destinations.

In the past, I’ve used offline means to drive traffic online within local markets- print, radio PR spots, and handouts at targeted live events. Each with varying success as tracked by opensource & internally developed web and log analytics.

]]> By: Roy McCallop http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/comment-page-1/#comment-1472 Roy McCallop Wed, 31 Dec 1969 19:00:00 +0000 #comment-1472 Hello: I have been using postcards to market my Notary Public service. I have been targeting, attorneys, title and escrow companies, financial institutions. I have also targeted small businesses in the surronding KC Metro area. I am also using email for contact. However, I have not achieved the response or results that I have expected. I realize that notary service is something that is not sought out everyday but everyone evenually needs one. Roy McCallop, Notary Public missourinotarypublic@yahoo.com Hello:

I have been using postcards to market my Notary Public service. I have been targeting, attorneys, title and escrow companies, financial institutions. I have also targeted small businesses in the surronding KC Metro area.

I am also using email for contact.

However, I have not achieved the response or results that I have expected.
I realize that notary service is something that is not sought out everyday but everyone evenually needs one.

Roy McCallop, Notary Public
missourinotarypublic@yahoo.com

]]> By: Erin http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/comment-page-1/#comment-1473 Erin Wed, 31 Dec 1969 19:00:00 +0000 #comment-1473 The only way I've previosly tested landing pages is by creating two pages and running my ppc ads all pointed to one the first week, and the second page the second week. I've also divided up groups of words and pointed them towards two different URLs. Or within Google's PPC, used two landing pages there and let it self-optimize. None of these approaches from my end has been very controlled or sophisticated. I have a Google Analytics account but didn't know it had this capability. Cool! The only way I’ve previosly tested landing pages is by creating two pages and running my ppc ads all pointed to one the first week, and the second page the second week. I’ve also divided up groups of words and pointed them towards two different URLs. Or within Google’s PPC, used two landing pages there and let it self-optimize. None of these approaches from my end has been very controlled or sophisticated. I have a Google Analytics account but didn’t know it had this capability. Cool!

]]> By: Jeff Muchnik http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/comment-page-1/#comment-1475 Jeff Muchnik Wed, 31 Dec 1969 19:00:00 +0000 #comment-1475 I test by marketing by using google website anlaysis software. I have tried variations on different PPC ads, by using different products, general and specific to try and promote my discount hardware tools and supplies at redboxtools.com I test by marketing by using google website anlaysis software. I have tried variations on different PPC ads, by using different products, general and specific to try and promote my discount hardware tools and supplies at redboxtools.com

]]> By: Jen http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/comment-page-1/#comment-1476 Jen Wed, 31 Dec 1969 19:00:00 +0000 #comment-1476 I have done both direct mail and email marketing. To test which is performing better, I would just split up my lists and send different creative to each group using different promotion codes hoping to get a good read on which code performs the best. Unfortunately, I haven't had a huge response and therefore haven't been able to get a good read on what works. I have done both direct mail and email marketing. To test which is performing better, I would just split up my lists and send different creative to each group using different promotion codes hoping to get a good read on which code performs the best. Unfortunately, I haven’t had a huge response and therefore haven’t been able to get a good read on what works.

]]> By: Dana http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/comment-page-1/#comment-1478 Dana Wed, 31 Dec 1969 19:00:00 +0000 #comment-1478 We find that heatmap testing (using crazyegg.com) works wonderfully - you can find out what people click on and shouldn't, and where they really click in search boxes, sign up boxes, etc. We find that heatmap testing (using crazyegg.com) works wonderfully – you can find out what people click on and shouldn’t, and where they really click in search boxes, sign up boxes, etc.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/04/07/testing-with-google-website-optimizer-now-live/comment-page-1/#comment-1479 John Jantsch Wed, 31 Dec 1969 19:00:00 +0000 #comment-1479 Mike and all, Great stuff - no matter what we think we know as experts, nothing beats test results. It's so important that the real key is to make it easy so that you can actually do it. I've seen cases where a one word change in a headline tripled results??? Mike and all,

Great stuff – no matter what we think we know as experts, nothing beats test results.

It’s so important that the real key is to make it easy so that you can actually do it.

I’ve seen cases where a one word change in a headline tripled results???

]]>