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Networking at events attended by your target market can be a good way to make some nice introductions and start gently spreading the word about your products and services. There is a bit of art to this and plenty of bad examples evoking the worst used car stereotypes imaginable.
Keep these simple rules in mind and you will be fine
1) Think, what am I here to give
2) Speak only to educate - don’t sell anything
Scott Ginsberg, also known as the name tag guy, has some great tools on his website for making the art of relationship building a little more fun, particularly for those that aren’t naturally comfortable with it.
His free ebook - 55 Questions to Ask Someone You Just Met is a real winner, and quite frankly, possesses some gems to ask people you already know - like your existing clients.
Another tool Scott uses is something he calls My Card. When he meets someone who has forgotten to carry their business card he whips out a blank My Card and records their information, then he gives them some to use as well. Good stuff, lighten up and go meet someone.
Comments
This entry was posted on Thursday, April 26th, 2007 at Apr 26, 07 | 8:08 pm and is filed under Referral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Hi John,
This is interesting. While I’m totally at home wiht the written word I do sometimes feel I screw up verbally. I think a book like this could seriously help people like me. I’ll check it out–thanks so much.
Any networking event gets my pulse up. So I’m always looking for tools to help make it easier. Thanks for the lead.