Comments on: The Internet is Not a Business http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: The Internet is Not a Business - 1.com.my http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/comment-page-1/#comment-16364 The Internet is Not a Business - 1.com.my Sun, 22 Jul 2007 13:05:05 +0000 #comment-16364 [...] Post by John Jantsch, quoted from http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/ [...] [...] Post by John Jantsch, quoted from http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/ [...]

]]> By: Steve Watts http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/comment-page-1/#comment-13922 Steve Watts Tue, 03 Jul 2007 16:56:23 +0000 #comment-13922 Comment on Air Duct Cleaner-- Exactly right. The Web is a vehicle to drive new business to brick-and-mortar establishments, but will never replace the business itself. Companies wouldn't spend thousands of dollars on search engine optimization if it didn't work (i.e., drive customers to the company). Our entire company business model (CRM, lead management) is based on the fact that the Web is a powerful marketing tool, but it will never replace the actual business itself. --Steve www.insidesales.com Comment on Air Duct Cleaner–

Exactly right. The Web is a vehicle to drive new business to brick-and-mortar establishments, but will never replace the business itself.

Companies wouldn’t spend thousands of dollars on search engine optimization if it didn’t work (i.e., drive customers to the company).

Our entire company business model (CRM, lead management) is based on the fact that the Web is a powerful marketing tool, but it will never replace the actual business itself.

–Steve
http://www.insidesales.com

]]> By: Sean Cheyney http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/comment-page-1/#comment-1571 Sean Cheyney Wed, 31 Dec 1969 19:00:00 +0000 #comment-1571 John, You couldn't have said this more perfectly. I have people ask me all the time, "Are you an internet insurance company?". My response, like yours, is that the internet is simply a tool for us. We use it for advertising just like we, as well as other companies, use radio, tv, and print as an advertising tool. We also use the internet as a communication, education and relationship building tool. Thanks for writing about this distinction. John,

You couldn’t have said this more perfectly. I have people ask me all the time, “Are you an internet insurance company?”. My response, like yours, is that the internet is simply a tool for us. We use it for advertising just like we, as well as other companies, use radio, tv, and print as an advertising tool. We also use the internet as a communication, education and relationship building tool.

Thanks for writing about this distinction.

]]> By: Rob http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/comment-page-1/#comment-1595 Rob Wed, 31 Dec 1969 19:00:00 +0000 #comment-1595 I totally agree. What's great about the internet, blogging in particular, is the way it provides instant updates for the consumer. A business can make important product notices, announce sales or events, and relate success stories to the public from one easy to access location. Like you said, however, this is just a tool. While it takes the place of more traditional PR work, it doesn't sell your whole business. A tangible physical presence in the community is important too. I totally agree. What’s great about the internet, blogging in particular, is the way it provides instant updates for the consumer. A business can make important product notices, announce sales or events, and relate success stories to the public from one easy to access location. Like you said, however, this is just a tool. While it takes the place of more traditional PR work, it doesn’t sell your whole business. A tangible physical presence in the community is important too.

]]> By: Pete Williams http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/comment-page-1/#comment-1596 Pete Williams Wed, 31 Dec 1969 19:00:00 +0000 #comment-1596 Exactly right, the internet is simply a distribution channel - a way to get your products and services to your target market. No different to shopping centres or strip malls of the 70s and 80s... People lost sight of this during the 'Bubble' and its the #1 contributor to is bust. A Blog = A Press Rlease An Ezine = Direct Mail Websites = Bricks n Mortor Stors Forums = Trade Shows I don't believe you need a physical presence on-top of an online one - Look at Amazon and Ebay... both these companies have one distribution channel the internet, but they are clear on what the web is for them. On the other side of the coin, you don't need a web presence to succeed in business, there are many companies that operate soley on direct mail or trade shows... You must know your target market, figure the path of least resistance to them and near lose sight of that. Exactly right, the internet is simply a distribution channel – a way to get your products and services to your target market. No different to shopping centres or strip malls of the 70s and 80s…

People lost sight of this during the ‘Bubble’ and its the #1 contributor to is bust.

A Blog = A Press Rlease
An Ezine = Direct Mail
Websites = Bricks n Mortor Stors
Forums = Trade Shows

I don’t believe you need a physical presence on-top of an online one – Look at Amazon and Ebay… both these companies have one distribution channel the internet, but they are clear on what the web is for them. On the other side of the coin, you don’t need a web presence to succeed in business, there are many companies that operate soley on direct mail or trade shows…

You must know your target market, figure the path of least resistance to them and near lose sight of that.

]]> By: Pete Williams http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/comment-page-1/#comment-1597 Pete Williams Wed, 31 Dec 1969 19:00:00 +0000 #comment-1597 Exactly right, the internet is simply a distribution channel - a way to get your products and services to your target market. No different to shopping centres or strip malls of the 70s and 80s... People lost sight of this during the 'Bubble' and its the #1 contributor to is bust. A Blog = A Press Rlease An Ezine = Direct Mail Websites = Bricks n Mortor Stors Forums = Trade Shows I don't believe you need a physical presence on-top of an online one - Look at Amazon and Ebay... both these companies have one distribution channel the internet, but they are clear on what the web is for them. On the other side of the coin, you don't need a web presence to succeed in business, there are many companies that operate soley on direct mail or trade shows... You must know your target market, figure the path of least resistance to them and near lose sight of that. Exactly right, the internet is simply a distribution channel – a way to get your products and services to your target market. No different to shopping centres or strip malls of the 70s and 80s…

People lost sight of this during the ‘Bubble’ and its the #1 contributor to is bust.

A Blog = A Press Rlease
An Ezine = Direct Mail
Websites = Bricks n Mortor Stors
Forums = Trade Shows

I don’t believe you need a physical presence on-top of an online one – Look at Amazon and Ebay… both these companies have one distribution channel the internet, but they are clear on what the web is for them. On the other side of the coin, you don’t need a web presence to succeed in business, there are many companies that operate soley on direct mail or trade shows…

You must know your target market, figure the path of least resistance to them and near lose sight of that.

]]> By: air duct cleaner http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/comment-page-1/#comment-1598 air duct cleaner Wed, 31 Dec 1969 19:00:00 +0000 #comment-1598 I use the internet to compliment my bricks and mortar store. In my air duct cleaning business we are able to locate a sub-set of people that would rarely use the yellow pages or 411. It would be extremely small minded of me to think I could simply depend on internet marketing. On the other hand, it would be crazy of me to not have a website and miss the opportunity to tap into the growing number of internet savvy customers. I use the internet to compliment my bricks and mortar store. In my air duct cleaning business we are able to locate a sub-set of people that would rarely use the yellow pages or 411. It would be extremely small minded of me to think I could simply depend on internet marketing. On the other hand, it would be crazy of me to not have a website and miss the opportunity to tap into the growing number of internet savvy customers.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/05/03/the-internet-is-not-a-business/comment-page-1/#comment-1599 John Jantsch Wed, 31 Dec 1969 19:00:00 +0000 #comment-1599 Air Duct Cleaner, Great point - there are growing legions of people that don't know what a printed phone book is. Air Duct Cleaner,

Great point – there are growing legions of people that don’t know what a printed phone book is.

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