Comments on: What’s In Your Name? http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: The Name Killer: how the wrong name took down a $2-million business in 2-weeks | Awake At The Wheel | Small Business | Personal Growth http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/comment-page-1/#comment-264352 The Name Killer: how the wrong name took down a $2-million business in 2-weeks | Awake At The Wheel | Small Business | Personal Growth Tue, 22 Jan 2008 15:57:49 +0000 #comment-264352 [...] often a good beginning. In book parlance, this is the killer title, like The 4-Hour Workweek, Duct Tape Marketing or Ultra Metabolism Great spa names include Bliss, and Exhale. Health club names include Curves For [...] [...] often a good beginning. In book parlance, this is the killer title, like The 4-Hour Workweek, Duct Tape Marketing or Ultra Metabolism Great spa names include Bliss, and Exhale. Health club names include Curves For [...]

]]> By: Brandorama http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/comment-page-1/#comment-45213 Brandorama Thu, 30 Aug 2007 08:28:20 +0000 #comment-45213 Another great discussion. My company Threerooms is a design and branding company. The name links back to the formation of the company when we had three designers, three offices and three years experience in the branding business. Our brand reflects the company culture, personality and physical elements. It projects the required message and has been described as creative, fresh and youthful. Chris Threerooms - Design and Branding Nottingham www.threerooms.com Another great discussion. My company Threerooms is a design and branding company. The name links back to the formation of the company when we had three designers, three offices and three years experience in the branding business. Our brand reflects the company culture, personality and physical elements. It projects the required message and has been described as creative, fresh and youthful.

Chris
Threerooms – Design and Branding
Nottingham
http://www.threerooms.com

]]> By: David Rachford http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/comment-page-1/#comment-1608 David Rachford Wed, 31 Dec 1969 19:00:00 +0000 #comment-1608 John, This should be a great discussion. My first business name was "Sequoia Financial" - I was in the accounting/bookkeeping/Tax services. The name stunk because I always had to say what I do. So I re-named as David Rachford & Co CPA. At least with putting the CPA in there, people know a bit more what we do. A better name would be: "Town, Accounting, Tax and Bookkeeping" - a long name but it doesn't need explanation. So when I spun off the Payroll Business, I didn't want to explain myself all over again, so it became: "Payroll Pro Services" with a tag line of "local, reliable, fast' and "makes payroll painless" as our usp. The name says what we do, and it's been a much better name. Finally, I launched the CPA Marketing Center providing Accountants and CPAs with marketing systems and tools to market their practice. It's been a good name,but it could be better: it leaves out EAs and non certified accountants. If i were to re-launch today, I'd do "Marketing for Accountants" or something a little more broad. As it is, I could still do an "EAmarketingCenter" but I'm already optimized for and indexed for SEO with my keywords, and I believe the EAs an Non CPA accountants find me. Thank you for the topic, David Rachford, CPA www.cpamarketingcenter.com John,
This should be a great discussion.

My first business name was “Sequoia Financial” – I was in the accounting/bookkeeping/Tax services. The name stunk because I always had to say what I do.
So I re-named as David Rachford & Co CPA. At least with putting the CPA in there, people know a bit more what we do. A better name would be: “Town, Accounting, Tax and Bookkeeping” – a long name but it doesn’t need explanation.

So when I spun off the Payroll Business, I didn’t want to explain myself all over again, so it became: “Payroll Pro Services” with a tag line of “local, reliable, fast’ and “makes payroll painless” as our usp. The name says what we do, and it’s been a much better name.

Finally, I launched the CPA Marketing Center providing Accountants and CPAs with marketing systems and tools to market their practice. It’s been a good name,but it could be better: it leaves out EAs and non certified accountants. If i were to re-launch today, I’d do “Marketing for Accountants” or something a little more broad. As it is, I could still do an “EAmarketingCenter” but I’m already optimized for and indexed for SEO with my keywords, and I believe the EAs an Non CPA accountants find me.

Thank you for the topic,
David Rachford, CPA
http://www.cpamarketingcenter.com

]]> By: Susan Cartier Liebel http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/comment-page-1/#comment-1609 Susan Cartier Liebel Wed, 31 Dec 1969 19:00:00 +0000 #comment-1609 It was easy to choose my company name because I believe in delivering the message up front with no confusion: Build A Solo Practice, LLC Newly Minted or Well Seasoned, Teaching You How To Create & Grow Your Legal Practice. With law firms there is always the desire to use your name as the business. That is the tradition and in some circles it makes perfect sense because as an attorney you are encouraging the relationship-buy, potential clients seek you out by name because a large part of your business is referral work from others and a certain intimacy is encouraged. However, with my business I needed to state in no uncertain terms what I do, what I offer. So, for attorneys they should use their name but it is important to clearly indicate in their tag line (and one should have a tag) exactly what they are going to get with you, what you offer. It was easy to choose my company name because I believe in delivering the message up front with no confusion:
Build A Solo Practice, LLC
Newly Minted or Well Seasoned,
Teaching You How To Create & Grow Your Legal Practice.
With law firms there is always the desire to use your name as the business. That is the tradition and in some circles it makes perfect sense because as an attorney you are encouraging the relationship-buy, potential clients seek you out by name because a large part of your business is referral work from others and a certain intimacy is encouraged. However, with my business I needed to state in no uncertain terms what I do, what I offer. So, for attorneys they should use their name but it is important to clearly indicate in their tag line (and one should have a tag) exactly what they are going to get with you, what you offer.

]]> By: Henrietta Koffi http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/comment-page-1/#comment-1610 Henrietta Koffi Wed, 31 Dec 1969 19:00:00 +0000 #comment-1610 Here's mine: Workshop Central I give technology courses - right now most of what I'm doing is giving workshops on computer basics - because you'd be very surprised at how many people there are that realize how high tech the world has become, but have big fear of "testing the waters". I plan, however, to offer many other types of workshops - in fact I 'm working on a workshop on how to take your expertise - be it furniture refinishing or MySpace page building - and creating a workshop. Most important - I'm having lots of fun with al this. By the way, I miss the Brooklyn Chamber of Commerce thing you spoke at this week - something came up, so I was very dissapointed. Hope you'll be coming to New York again soon! Here’s mine:
Workshop Central
I give technology courses – right now most of what I’m doing is giving workshops on computer basics – because you’d be very surprised at how many people there are that realize how high tech the world has become, but have big fear of “testing the waters”. I plan, however, to offer many other types of workshops – in fact I ‘m working on a workshop on how to take your expertise – be it furniture refinishing or MySpace page building – and creating a workshop. Most important – I’m having lots of fun with al this.
By the way, I miss the Brooklyn Chamber of Commerce thing you spoke at this week – something came up, so I was very dissapointed. Hope you’ll be coming to New York again soon!

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/comment-page-1/#comment-1611 John Jantsch Wed, 31 Dec 1969 19:00:00 +0000 #comment-1611 Susan, Now if more law firms would think about that instead of Smith, Jones and Jones Jr. I love name that give you the benefit or differentiation right up front. Susan,

Now if more law firms would think about that instead of Smith, Jones and Jones Jr. I love name that give you the benefit or differentiation right up front.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/comment-page-1/#comment-1612 John Jantsch Wed, 31 Dec 1969 19:00:00 +0000 #comment-1612 David, I love the progression of thinking contained in your various names. David,

I love the progression of thinking contained in your various names.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/05/06/whats-in-your-name/comment-page-1/#comment-1613 John Jantsch Wed, 31 Dec 1969 19:00:00 +0000 #comment-1613 Henrietta, sorry I missed you in Brooklyn, it was a very nice event. Keep having fun, that will come out no matter what the name of your business is. The market for workshop training should be great. Henrietta,

sorry I missed you in Brooklyn, it was a very nice event. Keep having fun, that will come out no matter what the name of your business is. The market for workshop training should be great.

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