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Scott Ginsberg is known by many as “the name tag guy.” The story goes that one day in college he wore a name tag during an event and decided to just leave it on the rest of the day. What he discovered was that it made it a lot easier to meet people. He hasn’t taken it off, and that was over 2300 days ago. (Ok, technically it’s not the same name tag.)
Scott was guest on a recent episode of the Duct Tape Marketing podcast.
Scott, of the aptly name, hellomynameisscott.com, is a walking, talking, grinning example of how to create a strong brand where there is none and then live the brand in every action.
He has built a very nice business out of teaching people how to be more approachable and brandable. His website is full of great free stuff and I am enjoying the heck out of his new book - Make a Name for Yourself.
Every salesperson, business owner, speaker, and generally well adjusted person could benefit from being more approachable. It’s a habit as much as anything and habits take practice.
Comments
This entry was posted on Monday, May 7th, 2007 at May 07, 07 | 10:28 pm and is filed under Referral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Hmm name tags 24-7? Weird & interesting.
I’ll give the technique a three-week trial… just to see what happens. I’m guessing the results will make for interesting conversations.
~ Mel
Melvin Ram
Volcanic Internet Marketing
John’s presentation in Clevland last Friday has so re-energized my marketing efforts. His book is an easy read and I hope to have it done within the next 14 days. (I’m a slow reader) I will have my ONE thing done by Friday will be the new YBuy.com/Maverick Leasing Blog setup. I will keep you posted. Thanks JOHN for all your insight!!!
Scott,
Thanks - go out there and get em. Cleveland rocks.
I like the nametag idea, but I don’t know if I have the courage to wear one for no obvious reason. I can say that when I don’t know somebody’s name, I’m much less likely to talk to them. The nametag can add confidence to someone trying to approach you.