Comments on: Are You Investing In Long Term Marketing? http://www.ducttapemarketing.com/blog/2007/05/16/are-you-investing-in-long-term-marketing/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Theron http://www.ducttapemarketing.com/blog/2007/05/16/are-you-investing-in-long-term-marketing/#comment-141167 Theron Fri, 16 Nov 2007 04:20:08 +0000 #comment-141167 This is a great post about a simple principle. Even before my working career started, I learned the benefit of having a long term plan for promoting a business as well as for the broader business goals. I try to realize these goals in the context of a five-year plan. However, as time has gone by, I've realized that I have to be very diligent about constantly modifying my plans and my expectations as I learn new things and see changes both in my life and in the marketplace. Without this adaptability in thinking about my long term goals, it is too easy to find myself either giving up because of failure to meet my own expectations, or rigidly pursuing long term efforts which are divergent from the goals that they were intended to achieve. This is a great post about a simple principle. Even before my working career started, I learned the benefit of having a long term plan for promoting a business as well as for the broader business goals. I try to realize these goals in the context of a five-year plan. However, as time has gone by, I’ve realized that I have to be very diligent about constantly modifying my plans and my expectations as I learn new things and see changes both in my life and in the marketplace. Without this adaptability in thinking about my long term goals, it is too easy to find myself either giving up because of failure to meet my own expectations, or rigidly pursuing long term efforts which are divergent from the goals that they were intended to achieve.

]]> By: David Brazeal http://www.ducttapemarketing.com/blog/2007/05/16/are-you-investing-in-long-term-marketing/#comment-1682 David Brazeal Wed, 30 Nov -0001 00:00:00 +0000 #comment-1682 And the beauty of these things, John, is that most of them are free or very inexpensive. Most of it comes down to the amount of effort we want to expend to improve our long-term business prospects. It's an investment of time, not money. And that's why the little guy can compete with the big guy in ways he couldn't before. (The key is to just keep reminding yourself of that when you don't think you can sit at the keyboard for another minute and write one more thing.) And the beauty of these things, John, is that most of them are free or very inexpensive. Most of it comes down to the amount of effort we want to expend to improve our long-term business prospects. It’s an investment of time, not money. And that’s why the little guy can compete with the big guy in ways he couldn’t before.

(The key is to just keep reminding yourself of that when you don’t think you can sit at the keyboard for another minute and write one more thing.)

]]> By: Toby http://www.ducttapemarketing.com/blog/2007/05/16/are-you-investing-in-long-term-marketing/#comment-1684 Toby Wed, 30 Nov -0001 00:00:00 +0000 #comment-1684 Long-term is the key, as you mention, and balancing what needs to be done today with what needs to happen is the future is tough to do. I find myself focusing to much on the long-term while having some day-to-day stuff being pushed back till tomorrow. It is hard to find that balance where everything is seemless and plans are easily followed. Long-term is the key, as you mention, and balancing what needs to be done today with what needs to happen is the future is tough to do. I find myself focusing to much on the long-term while having some day-to-day stuff being pushed back till tomorrow. It is hard to find that balance where everything is seemless and plans are easily followed.

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