Comments on: What’s the Measure of One Word? http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim Palmer http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/#comment-1687 Jim Palmer Wed, 30 Nov -0001 00:00:00 +0000 #comment-1687 John, great article. My one word is "action." The difference between most successful businessesis not a lack of ideas of vision, it is usually a lack of massive action! I enjoy your newsletter. Jim Palmer, The Newsletter Guru John, great article. My one word is “action.” The difference between most successful businessesis not a lack of ideas of vision, it is usually a lack of massive action! I enjoy your newsletter.

Jim Palmer, The Newsletter Guru

]]> By: Woody Holliman http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/#comment-1689 Woody Holliman Wed, 30 Nov -0001 00:00:00 +0000 #comment-1689 Stunningly simple & powerful advice! I've gotten as far as developing an "elevator speech" about my business, but it never occurred to me that I might need to seek out a single word. You've given me a lot to think about - thanks! Stunningly simple & powerful advice! I’ve gotten as far as developing an “elevator speech” about my business, but it never occurred to me that I might need to seek out a single word. You’ve given me a lot to think about – thanks!

]]> By: John Dumbrille http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/#comment-1690 John Dumbrille Wed, 30 Nov -0001 00:00:00 +0000 #comment-1690 I don't know - sounds a lot like the quest for 'one word equity.' Ogilvy & Mather Advertising's Mohammed Iqbal (the Long Tail of Branding) - and others - think otherwise. Instead we can develop many different brand 'takes' for many different channels. The result is not one iconic representation, but a texture. Not one word, but a vocabulary. What are your thoughts on this? I don’t know – sounds a lot like the quest for ‘one word equity.’
Ogilvy & Mather Advertising’s Mohammed Iqbal (the Long Tail of Branding) – and others – think otherwise. Instead we can develop many different brand ‘takes’ for many different channels. The result is not one iconic representation, but a texture. Not one word, but a vocabulary. What are your thoughts on this?

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/#comment-1691 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1691 John, I agree with you as well - but, the notion of boiling something down to a single word, or group of words, that intentionally communicate how your firm or brand is unique, is a great exercise for the typical small business. Once you strip everything away in this quest, then you can start to add texture and vocabulary. The problem is that most businesses don't take the time to find the essence so the vocabulary becomes gibberish. John,

I agree with you as well – but, the notion of boiling something down to a single word, or group of words, that intentionally communicate how your firm or brand is unique, is a great exercise for the typical small business. Once you strip everything away in this quest, then you can start to add texture and vocabulary. The problem is that most businesses don’t take the time to find the essence so the vocabulary becomes gibberish.

]]> By: John Dumbrille http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/#comment-1692 John Dumbrille Wed, 30 Nov -0001 00:00:00 +0000 #comment-1692 I get what you mean, thanks for clarifying. BTW I've enjoyed your blog for some time now, keep it up John I get what you mean, thanks for clarifying.
BTW I’ve enjoyed your blog for some time now, keep it up
John

]]> By: Scott Townsend http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/#comment-1694 Scott Townsend Wed, 30 Nov -0001 00:00:00 +0000 #comment-1694 It would be interesting to see what our employees think our word would be. I may try this exercise and see what we get. Good post. It would be interesting to see what our employees think our word would be. I may try this exercise and see what we get. Good post.

]]> By: Greg Swann http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/#comment-1695 Greg Swann Wed, 30 Nov -0001 00:00:00 +0000 #comment-1695 One word for incomparable real estate marketing: Rhapsodize. One word for incomparable real estate marketing: Rhapsodize.

]]> By: spy phone http://www.ducttapemarketing.com/blog/2007/05/18/whats-the-measure-of-one-word/#comment-1696 spy phone Wed, 30 Nov -0001 00:00:00 +0000 #comment-1696 thanks for sharing such great article! thanks for sharing such great article!

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