Comments on: Ringtone Branding – Another way to spread the brand http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Thomas Holub http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/#comment-409584 Thomas Holub Sun, 27 Sep 2009 16:10:19 +0000 #comment-409584 Nice share John on Duct Tape ringtone. What can I say but thanks. Nice share John on Duct Tape ringtone. What can I say but thanks.

]]> By: Brandorama http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/#comment-45205 Brandorama Thu, 30 Aug 2007 08:22:10 +0000 #comment-45205 Great blog John. With all the competition these days one has to stand out and attract and retain the consumer. Therefore the little things that add brand value should be considered when branding. Chris www.threerooms.com Great blog John. With all the competition these days one has to stand out and attract and retain the consumer. Therefore the little things that add brand value should be considered when branding.

Chris
http://www.threerooms.com

]]> By: Jeff Sass http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/#comment-1707 Jeff Sass Wed, 30 Nov -0001 00:00:00 +0000 #comment-1707 John, great post! Ok, I am a little biased as our website, www.myxertones.com, offers a free service that enables anyone to create, share and even sell their own ringtones and wallpapers and deliver them to any phone... With our MyxerTags, you can offer ringtones you create right from your own blog, webpage, myspace page etc. Your thoughts on ringtone branding are right on target. We have had authors use ringtones to promote book releases, and everyone from State Fairs to Charities, and College Alumni associations use ringtones and mobile wallpapers to promote their brands and events. We have tried to radically simplify mobile content so that anyone can do exactly what you are talking about in your post! Thanks! John, great post! Ok, I am a little biased as our website, http://www.myxertones.com, offers a free service that enables anyone to create, share and even sell their own ringtones and wallpapers and deliver them to any phone… With our MyxerTags, you can offer ringtones you create right from your own blog, webpage, myspace page etc.

Your thoughts on ringtone branding are right on target. We have had authors use ringtones to promote book releases, and everyone from State Fairs to Charities, and College Alumni associations use ringtones and mobile wallpapers to promote their brands and events.

We have tried to radically simplify mobile content so that anyone can do exactly what you are talking about in your post! Thanks!

]]> By: otto http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/#comment-1710 otto Wed, 30 Nov -0001 00:00:00 +0000 #comment-1710 Hi, I am not convinced. All those jingles you couldn't get out of your head were never promoted by ringtones, but other forms of airplay.Most popular ringtones are short version of popular songs etc., which is why it's big business. Having a ringtone version of a theme of a n ad could work as an extension of what you're promoting alreasy, but on its own? I think exploring the idea of what can be done with a ringtone is interesting, but I think it should tie in with something bigger that actually carries a message. Otto Hi,

I am not convinced. All those jingles you couldn’t get out of your head were never promoted by ringtones, but other forms of airplay.Most popular ringtones are short version of popular songs etc., which is why it’s big business.

Having a ringtone version of a theme of a
n ad could work as an extension of what you’re promoting alreasy, but on its own?

I think exploring the idea of what can be done with a ringtone is interesting, but I think it should tie in with something bigger that actually carries a message.

Otto

]]> By: otto http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/#comment-1711 otto Wed, 30 Nov -0001 00:00:00 +0000 #comment-1711 Hi John, Even though a ringtone on its own didn't convince me, it did inspire me to find some creative uses for it. I have listed 3 of them on ottotromm.com Otto Hi John,

Even though a ringtone on its own didn’t convince me, it did inspire me to find some creative uses for it.

I have listed 3 of them on ottotromm.com

Otto

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/#comment-1713 John Jantsch Wed, 30 Nov -0001 00:00:00 +0000 #comment-1713 Otto, I agree with the idea that the ringtone, or for that matter anything you do in the name of marketing, should tie into some other initiatives. This won't be a big one for most businesses, but it could even be a conversation starter for some, and that might be all it needs to be. Otto,

I agree with the idea that the ringtone, or for that matter anything you do in the name of marketing, should tie into some other initiatives. This won’t be a big one for most businesses, but it could even be a conversation starter for some, and that might be all it needs to be.

]]> By: Jeff Sass http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/#comment-1721 Jeff Sass Wed, 30 Nov -0001 00:00:00 +0000 #comment-1721 Otto, here is an example of a ringtone being used as part of a larger marketing initiative (as John suggests above): Popular Podcaster and author Scott Sigler used a ringtone as part of a promotion to get his fans to buy his book ANCESTOR on April 1. He encouraged his fans to use his ringtone promo as their default ringtone so that when their phone rang, everyone in earshot would hear about his book (ANCESTOR reached #7 on the Amazon Charts on April 1!). You can find the ringtone by searching for ANCESTOR at Myxertones. More than 100 fans downloaded the ringtone. If each of their phones rang 10 times a day, and 3 people hear it ring, that's more than 3,000 "audio impressions" a day, for a cool, simple and FREE promotion... Otto, here is an example of a ringtone being used as part of a larger marketing initiative (as John suggests above): Popular Podcaster and author Scott Sigler used a ringtone as part of a promotion to get his fans to buy his book ANCESTOR on April 1. He encouraged his fans to use his ringtone promo as their default ringtone so that when their phone rang, everyone in earshot would hear about his book (ANCESTOR reached #7 on the Amazon Charts on April 1!). You can find the ringtone by searching for ANCESTOR at Myxertones. More than 100 fans downloaded the ringtone. If each of their phones rang 10 times a day, and 3 people hear it ring, that’s more than 3,000 “audio impressions” a day, for a cool, simple and FREE promotion…

]]> By: Daniel Sitter http://www.ducttapemarketing.com/blog/2007/05/23/ringtone-branding-another-way-to-spread-the-brand/#comment-1744 Daniel Sitter Wed, 30 Nov -0001 00:00:00 +0000 #comment-1744 Thanks for the creative idea John. Being a musician myself, I like the idea of employing music/sound into marketing efforts. Generally, I agree with Ottos' comments. I do however, see a "jingle" useful in branding podcasts, as an entry clip when logging onto a blog or web site or simply offering your new branding tune as a ringtone on your site just for fun and a means to keep in front of your readers. I'm an advocate of creativity using every genre available. Who knows... possibly there will soon be a new breakout reality TV show featuring original ringtones! What a marketing opportunity! Thanks for the creative idea John. Being a musician myself, I like the idea of employing music/sound into marketing efforts.

Generally, I agree with Ottos’ comments. I do however, see a “jingle” useful in branding podcasts, as an entry clip when logging onto a blog or web site or simply offering your new branding tune as a ringtone on your site just for fun and a means to keep in front of your readers.

I’m an advocate of creativity using every genre available. Who knows… possibly there will soon be a new breakout reality TV show featuring original ringtones! What a marketing opportunity!

]]>