Comments on: Audio as a Customer Service Tool

By: Melvin Ram - Volcanic Internet Marketing Company

Melvin Ram - Volcanic Internet Marketing Company — Wed, 31 Dec 1969 19:00:00 +0000

John,

Have you done any testing to see if the audio helped increases? I haven’t and I’m looking to do some testing using both audio & the OddCast talking heads. Any first-hand experiences you’d like to share? Maybe a future blog post?

~ mel

Melvin Ram
CEO, Volcanic Internet Marketing
Direct: 916 743 9369

By: Cheryl Charnell

Cheryl Charnell — Wed, 31 Dec 1969 19:00:00 +0000

I have a custome character made to greet visitirs and tell a little bit about the item the customer is looking at. I went on the ebay chatroom Q & A to see if I could get some insight on how to deal with a customer who was complaining about the cost of shipping. The people there assasinated my girl. One even went as far as to say she was not native american and that she was offended by the character. I am native american and the character was made in the likeness of a photo of myself that I supplied the avitar company (oddcast).
Others said that marketing research shows that avitars & audio in general hurt more than help. Where can I find a study that supports this claim? You say here that you like it…what do your customers say?

By: Kay

Kay — Wed, 31 Dec 1969 19:00:00 +0000

Great article. I don’t do it enough on my Camping blog. I did put audio of the ghost story “Where is my golden A-a-r-r-m-M-M?” on my post a few months ago, it was fun.

http://www.joyofcamping.com/camping-tips/golden-arm/
Kay

By: Melvin Ram

Melvin Ram — Wed, 31 Dec 1969 19:00:00 +0000

Cheryl,

I am planning on doing a few tracked experiments to see if audio + oddcast truly helps or hurts. Email me at melvin~at~volcanicmarketing.com if you’d like me to email you the results of my tests.

~ Mel

By: John Jantsch

John Jantsch — Wed, 31 Dec 1969 19:00:00 +0000

Cheryl and Melvin,

I’m still not convinced about the avitars as they sometimes are not very natural, even well done ones.

I do know that audio helps a bunch both in terms of conversion and certainly in terms of lower customer service inquiries.

I have tested both and they work well when used properly and in the context of the page.

By: KT

KT — Wed, 31 Dec 1969 19:00:00 +0000

I don’t know the stats, but I do know that if there is audio or video on a home page that turns on automatically, I almost always leave immediately and never come back. Audio and video have their place, but I don’t like being assaulted with it unexpectedly and have learned to keep my speakers off unless I specifically want to listen to something, rendering welcome audio useless.

They also make pages load slowly, even with broadband.

It’s always best to give visitors the option of listening or not, before the stream starts.