Comments on: How To Beat the Summer Bummer http://www.ducttapemarketing.com/blog/2007/06/05/how-to-beat-the-summer-bummer/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Reese http://www.ducttapemarketing.com/blog/2007/06/05/how-to-beat-the-summer-bummer/#comment-1754 Reese Wed, 30 Nov -0001 00:00:00 +0000 #comment-1754 Hi John, So good of you to promote rewarding current/past customers for their business and loyalty. This can pay for itself a million times over. I recently offered free business card design and printing to one of my best referrals. It won't take me a lot of time, but it's a great way to say "thanks" for all the awesome word of mouth she's done for me. It's so much easier to retain an existing customer, and encourage them to become evangelists for you, than it is to attract a new customer. The slowdown of the summer is actually a welcome relief for me this year. :) Hi John,
So good of you to promote rewarding current/past customers for their business and loyalty. This can pay for itself a million times over.

I recently offered free business card design and printing to one of my best referrals. It won’t take me a lot of time, but it’s a great way to say “thanks” for all the awesome word of mouth she’s done for me. It’s so much easier to retain an existing customer, and encourage them to become evangelists for you, than it is to attract a new customer.

The slowdown of the summer is actually a welcome relief for me this year. :)

]]> By: Lucio http://www.ducttapemarketing.com/blog/2007/06/05/how-to-beat-the-summer-bummer/#comment-1758 Lucio Wed, 30 Nov -0001 00:00:00 +0000 #comment-1758 Great Post, An example is the retail store Kathmandu. Here in Melbourne there are playing together with the government to help homeless. If someone brings an old coat in, they give 40% off any jacket. Old coats are cleaned and donated. Cheers Lucio Dias Ribeiro Great Post,
An example is the retail store Kathmandu.
Here in Melbourne there are playing together with the government to help homeless.
If someone brings an old coat in, they give 40% off any jacket. Old coats are cleaned and donated.
Cheers
Lucio Dias Ribeiro

]]> By: Brett http://www.ducttapemarketing.com/blog/2007/06/05/how-to-beat-the-summer-bummer/#comment-1764 Brett Wed, 30 Nov -0001 00:00:00 +0000 #comment-1764 Great post - I especially like the idea of getting your top customers to simply ramp up their word-of-mouth efforts for you. I've found that the special "pre-launch" promo or sneak peek is an excellent way to make this group feel special, plus it equips them to then spread the word. Great post – I especially like the idea of getting your top customers to simply ramp up their word-of-mouth efforts for you. I’ve found that the special “pre-launch” promo or sneak peek is an excellent way to make this group feel special, plus it equips them to then spread the word.

]]> By: Eric http://www.ducttapemarketing.com/blog/2007/06/05/how-to-beat-the-summer-bummer/#comment-1766 Eric Wed, 30 Nov -0001 00:00:00 +0000 #comment-1766 Excellent post. Fortunately for me, my small auto dealership experiences a huge surge in business during the summer. I'm going to need it this year, gas prices are creeping hard into my boating fund. Excellent post. Fortunately for me, my small auto dealership experiences a huge surge in business during the summer. I’m going to need it this year, gas prices are creeping hard into my boating fund.

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