Small Business Marketing Blog from Duct Tape Marketing

What business doesn't need to be online?

Businesses that:
- Don't require additional company research for a sale to be made (such as in a bidding process for government concrete jobs),
- Don't care about attracting or serving clients new ways or
- Have clients that don't use the Internet or computers much for that matter.

I've run into companies that fall into each of these categories. Most times, it's not that being online or marketing online wouldn't help them. Put simply, it just wasn't worth their time and/or money to do so... even if it was going to result in a positive ROI.

These companies are few and far between. Thank god for that. It's allow me to have a web design company. :D

Here's another resource your viewers might want to be aware of. Take a look. If you don't find it to be helpful to your audience, edit this part out (I don't like people cluttering my blog with useless junk unless it really is helpful so feel free to make a judgment call)

10 Ways to Use Your Website
http://www.volcanicmarketing.com/web-using.php

When it comes down to it, it's just about penciling it out and seeing if the ROI makes sense, both on time and money.

Time is probably the biggest expense when it comes to the web. You gotta figure out what your time is worth and make an educated decision if it' worth your time to spend it on the web. Most times the answer is HECK YES!

Sometimes ROI on the web is unbeatable. Sometimes other methods are more efficient and effective.

~ mel

PS: I'd still appreciate an opportunity to speak with ya about something exciting for authors. Brian Tracy signed up last week. I think you'll appreciate knowing about this before most other authors. I promise: It'll be worth your time.

Melvin Ram
CEO, Volcanic Internet Marketing
Direct: (916) 743 9369
Email: melvin@volcanicmarketing.com

I'd like to add another 2 more items:

1) Companies that aren't willing to spend the money to do it right. No website is better than a website that creates a bad impression and turns potential customers away from your business because they can't read the copy, your design is confusing, etc. and then they find your competitor who wins them with exactly what you site was missing.

2) Companies who want to spend their entire web development budget on designing a website and leave no money on marketing it through either online or offline promotions.

Melvin,

Thanks for the links and info - great stuff and certainly worthy of the space

Julie

Great point, particularly #2 - if you build it, even masterfully, well, we aren't talking about a corn field in Iowa now are we!