Super hot retailer IKEA just launched a web site for business folks – IKEA Business – a better life at work.
To generate interest in the property and have a little fun they are holding a Main Street makeover contest that asks small businesses to send in a video nominating their business for a make over. The nice twist in this case is that the entries are to include reasons why your business AND your community deserve to win – if you win, a team of designers will descend upon your town with great ideas and furnishings for up to 10 businesses in your community.
What, you don’t have a video camera? Never fear, Duct Tape Marketing to the rescue. I’ve added a contest inside a contest. One lucky Duct Tape Marketing reader will win a way cool Flip Video camera to use to shoot their entry for the Main Street makeover contest. (Full disclosure: IKEA’s PR firm gave me the camera to give away.)
Here’s what you do to enter to win the camera. Send me a photo of your best use of duct tape in a “business” setting. (Using duct tape to remove hair on any part of your body is not a business use.) How are you using a little duct tape to keep things together?
Photos must be submitted by June 30. Send to john@ducttapemarketing.com Winning photo will be chosen by me using no particular method and displayed with full credit here. Two runners up will receive a copy of my book, Duct Tape Marketing.
So, get snapping already!
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Shane Vaughan
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John Jantsch
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Brandorama
