Comments on: Build Your Boats Before You Need Them http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: grapeapester http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-410914 grapeapester Wed, 02 Sep 2009 02:18:09 +0000 http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-410914 Great Info...Thanks Great Info…Thanks

]]> By: grapeapester http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-409186 grapeapester Tue, 01 Sep 2009 22:18:09 +0000 http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-409186 Great Info...Thanks Great Info…Thanks

]]> By: The Harbour Pilot http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-14001 The Harbour Pilot Wed, 04 Jul 2007 13:20:43 +0000 http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-14001 Like your boat, though I prefer building lapstrakes myself – toughness per pound and all that… don’t disagree with your point, although I have found that it is an iterative process. Do a little research, change your definition of customer and product, so a little more research, make a few more changes. The problem is, some people are so anxious about getting the research right, they never actually start the business! You never get it just right, and you have to take a plunge. Do a sanity check on the customer base, don’t over-commit on inflexible assets, and get in there. Your customers will teach you what you are doing wrong – so will your competition ! Like your boat, though I prefer building lapstrakes myself – toughness per pound and all that… don’t disagree with your point, although I have found that it is an iterative process. Do a little research, change your definition of customer and product, so a little more research, make a few more changes. The problem is, some people are so anxious about getting the research right, they never actually start the business! You never get it just right, and you have to take a plunge. Do a sanity check on the customer base, don’t over-commit on inflexible assets, and get in there. Your customers will teach you what you are doing wrong – so will your competition !

]]> By: David Rachford http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-13679 David Rachford Fri, 29 Jun 2007 16:29:02 +0000 http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-13679 Wise advice... I certainly followed it when I started my payroll service, and marketing company... But I did not have that luxury when I started my accounting firm. That started when I got canned! Sometimes one is forced to dive in without testing the waters... David Wise advice…

I certainly followed it when I started my payroll service, and marketing company…

But I did not have that luxury when I started my accounting firm. That started when I got canned!

Sometimes one is forced to dive in without testing the waters…

David

]]> By: Scott http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-13670 Scott Fri, 29 Jun 2007 03:33:45 +0000 http://www.ducttapemarketing.com/blog/2007/06/28/build-your-boats-before-you-need-them/#comment-13670 My wife and I own a locally owned & operated house cleaning business in Madison, WI. It's a very competitive market in the metro area for our market. However, in the year and half we have found gaining former franchise clients and people who just clean for cash. One thing I would say that helped us start out strong is exactly what John is saying. We started out cleaning homes for free. We asked them for feedback and it helped improve our business ever since. We still us that information we received from that first week. Love the blog. -Thanks John My wife and I own a locally owned & operated house cleaning business in Madison, WI. It’s a very competitive market in the metro area for our market. However, in the year and half we have found gaining former franchise clients and people who just clean for cash. One thing I would say that helped us start out strong is exactly what John is saying. We started out cleaning homes for free. We asked them for feedback and it helped improve our business ever since. We still us that information we received from that first week. Love the blog. -Thanks John

]]>