Contact Us

Duct Tape Marketing

Duct Tape Book
Marketing Events Calendar
Duct Tape MicroBlog

Blog Channel Members

Email John Jantsch
About John Jantsch

  • Top Commentators

  • Recent Posts

    Entire Archive

    View by Category

    Has the CEO Heard of You?

    Consider subscribing to my blog's RSS feed. It's sticky

    Many small businesses have products and services that are pitched at various levels inside organizations. Most the time all of the effort and messaging is focused on that buyer, division, or purchasing agent.

    While this is a necessary approach if you are to make the sale, you can’t ignore other layers in the environment.

    You should also have a strategy aimed squarely at creating awareness and education focused on the ultimate decision makers for most companies - the CEO. What the CEO cares about and what the purchasing agent cares about will often differ, but it’s a good bet the purchasing agent will care if the CEO cares. At the very least, you make your job much easier if the CEO knows who you are and what you bring that’s unique.

    You must take care not to step on toes with this approach but if you produce much higher level industry type information, even if unrelated to your product, and make that information easily available, say through a custom RSS feed, you might be on your way to a great 1-2 punch.

    Share and Enjoy:
    • Digg
    • Sphinn
    • del.icio.us
    • Facebook
    • Mixx
    • Google
    • Reddit
    • StumbleUpon
    • Technorati
    • TwitThis

    Posted by: John Jantsch on Jun 28, 07 | 1:01 pm
    Category: Marketing Materials, Marketing Strategy, Marketing messages | Tags:


    Comments

    This entry was posted on Thursday, June 28th, 2007 at Jun 28, 07 | 1:14 pm and is filed under Marketing Materials, Marketing Strategy, Marketing messages. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    1 Comment so far

    1. Different Messages= Different Titles • Life in the Telebusiness Trenches on June 29, 2007 Jun 29, 07 | 5:39 pm

      [...]  What do you think keeps a CEO awake at night compared to a Product Manager? These are very different things and it’s important that we customize our message and make it appropriate for each title. When our connect rate is so low these days and we finally get to a CEO- if we come unprepared, we’ve blown our chances. I like what John Jantsch has said in his recent post titled Has the CEO Heard of You? [...]

    Name (required)

    Email (required)

    Website

    XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    Share your wisdom






    Voted a Forbes Favorite for small business and marketing. "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."

    ~ Forbes magazine

    Twitter Feed

    Right now, John Jantsch is . . .

    Amazon plugin here

    Small Business Marketing Magazines


    Free - No strings attached - Business and Marketing Magazine Subscriptions

    Target Marketing
    CRM
    Internet Retailer
    eWeek
    Electronic Publisher
    Print Media and more


    Creative Commons License
    This work is licensed under a Creative Commons
    Attribution-NonCommercial
    -NoDerivs 2.5 License
    .
    Get mobile version of Duct Tape Marketing
    AddThis Feed Button
    Subscribe to the Duct Tape Podcast
    subscribe via iTunes

    Duct Tape Marketing System

    Duct Tape Marketing System

    Duct Tape System - Complete small business marketing system in 16 workbooks and 12 audio CDs.


    Referral Flood by John Jantsch

    Referral Flood by John Jantsch

    Referral Flood - How to create a flood of new business without spending one dime on advertising - by John Jantsch


    The Lead Generation Machine

    Lead Generation Machine

    Lead Generation Machine - How to create a consistent flow of high-quality leads.


    Blog Lightning by John Jantsch

    Blog Lightning by John Jantsch

    Blog Lightning - How To Create and Promote Your Blog In A Flash


    Subscribe to my weekly newsletter



    After you hit subscribe button page will refresh and you are good to go


    Connect Socially