http://www.ducttapemarketing.com/blog/2007/06/28/has-the-ceo-heard-of-you/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ducttapemarketing.com/blog/2007/06/28/has-the-ceo-heard-of-you/#comment-13698 Different Messages= Different Titles • Life in the Telebusiness Trenches Sat, 30 Jun 2007 00:39:25 +0000 http://www.ducttapemarketing.com/blog/2007/06/28/has-the-ceo-heard-of-you/#comment-13698 [...]  What do you think keeps a CEO awake at night compared to a Product Manager? These are very different things and it’s important that we customize our message and make it appropriate for each title. When our connect rate is so low these days and we finally get to a CEO- if we come unprepared, we’ve blown our chances. I like what John Jantsch has said in his recent post titled Has the CEO Heard of You? [...] [...]  What do you think keeps a CEO awake at night compared to a Product Manager? These are very different things and it’s important that we customize our message and make it appropriate for each title. When our connect rate is so low these days and we finally get to a CEO- if we come unprepared, we’ve blown our chances. I like what John Jantsch has said in his recent post titled Has the CEO Heard of You? [...]

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