Comments on: The Changing Role of the Phone in Marketing http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greg http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-65126 Greg Tue, 18 Sep 2007 22:23:33 +0000 http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-65126 There definitely is a potential for text messaging to become like spamming is now. That's not to say, however, that the phone still can't be used for effective (non-interruption) marketing. With the new virtual PBX phone systems many companies are utilizing their voice mail and on hold messaging functions as advertising tools. They are using their phone systems to tell callers (customers) about specials and new products they offer. They pay to have a professional message created, then the air time is free - can't beat the cost. There definitely is a potential for text messaging to become like spamming is now. That’s not to say, however, that the phone still can’t be used for effective (non-interruption) marketing. With the new virtual PBX phone systems many companies are utilizing their voice mail and on hold messaging functions as advertising tools. They are using their phone systems to tell callers (customers) about specials and new products they offer. They pay to have a professional message created, then the air time is free – can’t beat the cost.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-14289 John Jantsch Mon, 09 Jul 2007 14:35:02 +0000 http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-14289 Jackson Mktg, I know that lots of medical professionals are using this technology for appointment reminders. I've also seen people suggesting creating your own reminders that come to you by text for things like taking medicine and remembering birthdays. Jackson Mktg, I know that lots of medical professionals are using this technology for appointment reminders. I’ve also seen people suggesting creating your own reminders that come to you by text for things like taking medicine and remembering birthdays.

]]> By: Jackson Marketing http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-14286 Jackson Marketing Mon, 09 Jul 2007 14:02:52 +0000 http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-14286 A partner organisation I have worked with has used TXT messages to remind people (who have expressed an interest in their businesses club events) of the time and directions to the venue. A simple use of TXT messages but it has helped to increase the attendence levels. I guess this suggests a timely reminder can work wonders. A partner organisation I have worked with has used TXT messages to remind people (who have expressed an interest in their businesses club events) of the time and directions to the venue. A simple use of TXT messages but it has helped to increase the attendence levels. I guess this suggests a timely reminder can work wonders.

]]> By: Ryan http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-14086 Ryan Fri, 06 Jul 2007 04:44:45 +0000 http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-14086 That is correct! SMS abuse are already rampant. Take for example in the Philippines, more and more people receive sms from unknown people and telling that the have Won the lottery or raffle. I dunno if where did they get all the number of the people that they are texting. That is correct! SMS abuse are already rampant. Take for example in the Philippines, more and more people receive sms from unknown people and telling that the have Won the lottery or raffle. I dunno if where did they get all the number of the people that they are texting.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-13916 John Jantsch Tue, 03 Jul 2007 13:45:24 +0000 http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-13916 Robert John Ed, Yes the potential for abuse with phone #s exists just like it does for email. I would agree you need to explain clearly what you intend to do - I was merely pointing out some examples of how it is being used, you need to create all the marketing around it that makes sense for you, your customers, and your brand. Robert John Ed,

Yes the potential for abuse with phone #s exists just like it does for email. I would agree you need to explain clearly what you intend to do – I was merely pointing out some examples of how it is being used, you need to create all the marketing around it that makes sense for you, your customers, and your brand.

]]> By: Robert John Ed http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-13838 Robert John Ed Mon, 02 Jul 2007 15:15:32 +0000 http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-13838 John, Although I really like the idea of texting something and receiving a message back, what does that mean? I don't really think of this as an opt in; so I won't send you the ducttape message for fear that you will relentlessly spam me afterward. One could argue that this is just as poor a permission model as harvesting because it doesn't state anywhere what will happen after you get my number. If you only get one text message and have to subscribe yourself by some other manner later this is good. If you are going to start a campaign to my number after I write in, this is complete spam. What do you think? John,

Although I really like the idea of texting something and receiving a message back, what does that mean? I don’t really think of this as an opt in; so I won’t send you the ducttape message for fear that you will relentlessly spam me afterward.

One could argue that this is just as poor a permission model as harvesting because it doesn’t state anywhere what will happen after you get my number.

If you only get one text message and have to subscribe yourself by some other manner later this is good. If you are going to start a campaign to my number after I write in, this is complete spam.

What do you think?

]]> By: Susan Payton http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-13837 Susan Payton Mon, 02 Jul 2007 14:48:03 +0000 http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-13837 Personally, I'm excited about the future of SMS. I attended the CTIA Wireless Convention in Orlando a few months ago and was amazed to see what was going on with SMS advertising and technology! I'm not a big texter myself (takes me far too long to type a simple message), but I like the fact that my doctor's office sends me a text message to remind me of my appointment! Personally, I’m excited about the future of SMS. I attended the CTIA Wireless Convention in Orlando a few months ago and was amazed to see what was going on with SMS advertising and technology!

I’m not a big texter myself (takes me far too long to type a simple message), but I like the fact that my doctor’s office sends me a text message to remind me of my appointment!

]]> By: Weekend Reading, June 29-July1 « Brett’s Blog http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-13836 Weekend Reading, June 29-July1 « Brett’s Blog Mon, 02 Jul 2007 13:53:57 +0000 http://www.ducttapemarketing.com/blog/2007/06/29/the-changing-role-of-the-phone-in-marketing/#comment-13836 [...] and Marketing can work together. Thanks to John for pointing the way to Reactee, an extremely innovative way to use texting as a marketing tool. [...] [...] and Marketing can work together. Thanks to John for pointing the way to Reactee, an extremely innovative way to use texting as a marketing tool. [...]

]]>