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Almost every major community has some sort of small business publication these days and they can be great tools for reaching other small business owners. At a time when newspapers in general are seeing a real nosedive in readership and ad dollars, these kinds of niche publications are flourishing.
Kansas City has a great one - here’s an article in the recent issue about the power of small business that I just love.
Most of these publications accept contributed content as well and can be a nice little source of PR, as well as advertising, for your small business. (Don’t forget to check out the classified ad sections to promote your free reports.) What they need is an association that would allow advertisers and contributors to reach them all from one source.
Let’s start a list here - tell me about your local small business publication and I’ll compile a list - make sure you add the contact info along with the name if you can. Hit the Share this button at the bottom of this post and pass this along via email to publishers and editors of these types of publications if you like so we can create a great list. Small business publishers out there let us hear from you.
Comments
This entry was posted on Thursday, July 5th, 2007 at Jul 05, 07 | 11:27 am and is filed under Newpaper Advertising, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Hi John,
Good to hear that, more local marketing for us.
Vijay
Here’s our local businees journal.
http://www.charlestonbusiness.com/
I believe that the biggest U.S. publisher of Business journals is American City Business Journals. They have a web site at http://www.bizjournals.com and are in several dozen major U.S. markets. You can find an interactive map with circulation and other data via http://www.citybiznetwork.com/index.cfm?fuseaction=circulation.home#
Andrew,
I don’t really consider these small business publications per se. The Business Journals are great but they don’t give small business any real exposure.
[...] feel you may find interesting. Let’s get started! Powerful PR for Small Businesses In his post Small Business Newspapers Growing in Popularity, John Jantsch talks about the power of local newspapers when it comes to small business [...]
I’d be interested in knowing if there is a small business periodical for the Philadelphia, PA region.
Tim, I agree. Why does Philadelphia seem so lacking for small business? Maybe we should start one
John:
My first thought when reading this was to share a list I have of all the Business Journal’s in the USA with the contact info for each markets publisher and editor but then I read the comments here.
I’d have to agree with you that the Biz Journals, while great publications, seem to cater more to larger businesses and at least in my area they slant heavy to real estate.
What would you consider a “small business” in relation to this post? One with under 100 employees? Under __ $ in annual revenue?
Just curious what target you are seeing these local biz papers being successful with.
Thanks.
Daniel,
I’m thinking the 100 number is the upper end. These publications really do great work providing information and opportunities for the 5-10 person firm or even the independent salesperson.
There are small business papers in the Philly ‘burbs. 422 Business Advisor for one.
There’s a controlled circulation (meaning free) magazine in New York called The New York Enterprise Report.
http://www.nyreport.com
Jodi
P.S. John, the new site looks great.
Worked for a larger newspaper for many - many years, owned by big companies that were only interested in the bottom-line and did a great job of forgetting the “mom & pop” businesses. Started my own community newspaper a little more than 2 years ago with a simple mission - cater to the “mom & pop” advertisers and communicate only good news content! Next month my second community publication will be out on the streets.
Here is a small newspaper named the Brooklyn FreePress. It’s a monthly publication I started in May 2005.
http://www.bfpnewsonline.com