Comments on: Could You Use a Wiki for Marketing? http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/ Small business marketing blog Sat, 21 Nov 2009 16:03:46 -0500 http://wordpress.org/?v=abc hourly 1 By: Matthew Cornell http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/comment-page-1/#comment-41718 Matthew Cornell Sun, 26 Aug 2007 20:18:45 +0000 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/#comment-41718 When I worked in a computer science research lab I led an effort to create a "boss" blog for research sharing. It was great success, and is still in use. More at: Applying 'Boss' Blogging to a Research Lab http://ideamatt.blogspot.com/2005/09/applying-boss-blogging-to-research-lab.html I do like the idea of creating one for clients. One example that comes to mind in the productivity realm is Merlin Mann's (http://wiki.43folders.com/index.php/Main_Page). I'm thinking of doing a FAQ for my field. Thanks again for your blog - I'm enjoying it! When I worked in a computer science research lab I led an effort to create a “boss” blog for research sharing. It was great success, and is still in use. More at: Applying ‘Boss’ Blogging to a Research Lab
http://ideamatt.blogspot.com/2005/09/applying-boss-blogging-to-research-lab.html

I do like the idea of creating one for clients. One example that comes to mind in the productivity realm is Merlin Mann’s (http://wiki.43folders.com/index.php/Main_Page). I’m thinking of doing a FAQ for my field.

Thanks again for your blog – I’m enjoying it!

]]> By: Mark Roseman http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/comment-page-1/#comment-15235 Mark Roseman Tue, 17 Jul 2007 12:03:07 +0000 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/#comment-15235 We built our <a href="http://www.projectforum.com/pf/" rel="nofollow">ProjectForum</a> wiki software for business teams, so not surprisingly our users have come up with tons of interesting uses. Certainly using it for internal coordination and project management is a very common use. Some people who work with a range of clients will set up a wiki for each, and use that to publish intermediate work products, and solicit feedback from their clients. A nice alternative to sending around lots of emails, and gets the project knowledge out of peoples' inboxes and into a place where others can reference it. We built our ProjectForum wiki software for business teams, so not surprisingly our users have come up with tons of interesting uses. Certainly using it for internal coordination and project management is a very common use. Some people who work with a range of clients will set up a wiki for each, and use that to publish intermediate work products, and solicit feedback from their clients. A nice alternative to sending around lots of emails, and gets the project knowledge out of peoples’ inboxes and into a place where others can reference it.

]]> By: 新媒体营销观察 » Blog Archive » 新媒体：“好看”不够　“好用”更关键 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/comment-page-1/#comment-15152 新媒体营销观察 » Blog Archive » 新媒体：“好看”不够　“好用”更关键 Tue, 17 Jul 2007 03:50:01 +0000 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/#comment-15152 [...] Could You Use a Wiki for Marketing? 此文的精华在评论。 [...] [...] Could You Use a Wiki for Marketing? 此文的精华在评论。 [...]

]]> By: Stark County Law Library Blog http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/comment-page-1/#comment-15017 Stark County Law Library Blog Mon, 16 Jul 2007 13:45:30 +0000 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/#comment-15017 <strong>"Could You Use a Wiki for Marketing?"</strong> Posted by John Jantsch: “I’m fascinated by some of the creative uses I’ve come across for a fairly new media “Could You Use a Wiki for Marketing?”

Posted by John Jantsch: “I’m fascinated by some of the creative uses I’ve come across for a fairly new media

]]> By: Vikram Rajan http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/comment-page-1/#comment-15011 Vikram Rajan Mon, 16 Jul 2007 13:09:48 +0000 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/#comment-15011 I just posted a 6-page article on Scribd, and an 20-minute audio (with the article) on "Wikipedia Your Personal Brand." ~ Vikram Rajan <a href="http://www.personalbrandmarketing.com" rel="nofollow">PersonalBrandMarketing.com</a> I just posted a 6-page article on Scribd, and an 20-minute audio (with the article) on “Wikipedia Your Personal Brand.”

~ Vikram Rajan
PersonalBrandMarketing.com

]]> By: HipHint » Use Wiki for Marketing http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/comment-page-1/#comment-14994 HipHint » Use Wiki for Marketing Mon, 16 Jul 2007 10:57:28 +0000 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/#comment-14994 [...] DuctTapeMarketing These icons link to social bookmarking sites where readers can share and discover new web [...] [...] DuctTapeMarketing These icons link to social bookmarking sites where readers can share and discover new web [...]

]]> By: Kira Wampler http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/comment-page-1/#comment-14964 Kira Wampler Mon, 16 Jul 2007 04:36:49 +0000 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/#comment-14964 Building a participatory experience in any medium is a big challenge. A wiki is another "how" for encouraging and enabling participation around a shared goal or interest. I personally love wikis (and blogs) because the cost to publish is almost zero, and it delivers on the promise that is the internet. I'm personally committed to helping these experiences flourish whether by running my own wiki, <a href="http://www.wikioutdoors.com" rel="nofollow"> WikiOutdoors </a>, or by working on <a href="http://jumpup.intuit.com" rel="nofollow"> JumpUp </a>. A couple of the things that help encourage participation are: * Making it super easy: On WikiOutdoors, we built templates around specific outdoors topics (i.e. hiking or birding) and saw an immediate increase in new article creation as a result. We tip our hat to <a href="http://www.wikihow.com" rel="nofollow"> WikiHow </a> for their base code. * Delivering on the "wiifm": On JumpUp, we're seeing a very high participation rate in content development with our <a href="http://jumpup.intuit.com/spotlight_library" rel="nofollow"> spotlights </a> because members who share their challenge and solution can end up on our homepage. It's a win for us, and a huge win for the members who get visibility. I love the conversation here. Thanks John for encouraging it! Building a participatory experience in any medium is a big challenge. A wiki is another “how” for encouraging and enabling participation around a shared goal or interest. I personally love wikis (and blogs) because the cost to publish is almost zero, and it delivers on the promise that is the internet. I’m personally committed to helping these experiences flourish whether by running my own wiki, WikiOutdoors , or by working on JumpUp .

A couple of the things that help encourage participation are:
* Making it super easy: On WikiOutdoors, we built templates around specific outdoors topics (i.e. hiking or birding) and saw an immediate increase in new article creation as a result. We tip our hat to WikiHow for their base code.
* Delivering on the “wiifm”: On JumpUp, we’re seeing a very high participation rate in content development with our spotlights because members who share their challenge and solution can end up on our homepage. It’s a win for us, and a huge win for the members who get visibility.

I love the conversation here. Thanks John for encouraging it!

]]> By: Tim Berry http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/comment-page-1/#comment-14754 Tim Berry Fri, 13 Jul 2007 20:45:47 +0000 http://www.ducttapemarketing.com/blog/2007/07/13/could-you-use-a-wiki-for-marketing/#comment-14754 At Palo Alto Software we adopted a wiki about a year ago and it's proved a really effective tool for smoothing office communications. People post items at all times, we use it to track progress on longer-term projects, to store useful files, track metrics, notify each other of marketing efforts and tools, reviews, etc. We also use it to store fun files too. Today there's a new post of photos from a company picnic at the local minor league ballpark. -- Tim At Palo Alto Software we adopted a wiki about a year ago and it’s proved a really effective tool for smoothing office communications. People post items at all times, we use it to track progress on longer-term projects, to store useful files, track metrics, notify each other of marketing efforts and tools, reviews, etc. We also use it to store fun files too. Today there’s a new post of photos from a company picnic at the local minor league ballpark.

– Tim

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