Small Business Marketing Blog from Duct Tape Marketing

Twitter has fascinated many while disgusting as many. Some seemingly normal individuals have become obsessed with it.
In case you’re not familiar – Twitter is a micro-blogging tool that allows you to tell the world, or your best friend, what you are doing now. The most basic tweet, as it is called, is an answer to [...]

I will be in Chicago next week at the Inc 500 Conference covering as many emerging companies as I can. I want to find out what makes them tick and share that with you here.
Three places you will find me:
The conference is sponsored in part by OPEN from American Express, which will host a session [...]

The whole mapping category just keeps getting easier to use. Google Maps, both mapping and local directory, recently added a feature that makes it super easy to embed a map rather than simply copy an image or link to a map. This means that you can use a map with all the functionality right on [...]

The Internet has made working, collaborating and sharing down right simple. With it many businesses are living the dream of running multi-million dollar business without any permanent staff. This magic is done increasingly at the hands of a growing world of workers known as virtual assistants. A virtual assistant is someone who is set-up to [...]

Social Networks such as Facebook, LinkedIn and MySpace are all the rage at the moment for the potential they offer some businesses. They do offer tremendous applications for building community and even building business but these giants also possess some real limitations for most businesses due to the overwhelming size and potentially unfocused nature of [...]

How important is marketing your business?
Oh, I’m guessing at the end of the day you’ve concluded it’s pretty important – the problem is that at the end of the day, you’ve not done a thing that you could call marketing.
I know this is true because I hear it from almost every small business owner [...]

Sam McManis of The Sacramento Bee wrote a little piece today that landed him in a few newspapers around the country. The story is titled 10 Candles for Blogs.
In the story he reveals that blogs have become popular (now there’s a revelation), but then ends it with this statement (I’m not making this up)
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Most of the time branding comes down to paying attention to the littlest details and putting them into the littlest things – like your voice mail message, fax cover sheet and even your automated out of office email reply.
Andy Sernovitz, author of Word of Mouth Marketing gets this.
In true Andy fashion, here’s his vacation reply [...]