Comments on: Life time value, now there’s a number I love http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/ Small business marketing blog Sat, 21 Nov 2009 16:03:46 -0500 http://wordpress.org/?v=abc hourly 1 By: Small Business Radar - Today Top Blog Posts on Small Business - Powered by SocialRank http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/comment-page-1/#comment-84606 Small Business Radar - Today Top Blog Posts on Small Business - Powered by SocialRank Tue, 09 Oct 2007 08:01:19 +0000 http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/#comment-84606 [...] Life time value, now there’s a number I love | Duct Tape Marketing Blog [...] [...] Life time value, now there’s a number I love | Duct Tape Marketing Blog [...]

]]> By: Startup Signal - Today’s Top Blog Posts on Entrepreneurship - Powered by SocialRank http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/comment-page-1/#comment-77638 Startup Signal - Today’s Top Blog Posts on Entrepreneurship - Powered by SocialRank Mon, 01 Oct 2007 10:17:35 +0000 http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/#comment-77638 [...] Life time value, now there’s a number I love | Duct Tape Marketing Blog [...] [...] Life time value, now there’s a number I love | Duct Tape Marketing Blog [...]

]]> By: Oliver Bendzsa http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/comment-page-1/#comment-45631 Oliver Bendzsa Thu, 30 Aug 2007 18:31:30 +0000 http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/#comment-45631 The light went on for me when one of my clients asked if I had taken into account the margin rate in my Life Time Value calculations. That is, $10 today is not worth $10 five years from now--it is worth a lot less! The light went on for me when one of my clients asked if I had taken into account the margin rate in my Life Time Value calculations. That is, $10 today is not worth $10 five years from now–it is worth a lot less!

]]> By: Do you know what the LTV of your customers is? | Intelligent Development Blog http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/comment-page-1/#comment-34844 Do you know what the LTV of your customers is? | Intelligent Development Blog Sun, 19 Aug 2007 00:54:59 +0000 http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/#comment-34844 [...] Determining the value of a customer based on data such as your average sale is important information to know when you are measuring the return on your marketing investment. But, if you take the time to figure out what the life time value of that customer is, you have the power to make better, more informed decisions about your marketing budget and ways increase that LTV to dramatically impact your business. Check out this post from John Jantsch over at Ducttapemarketing.com “Life time value, now there’s a number I love!” [...] [...] Determining the value of a customer based on data such as your average sale is important information to know when you are measuring the return on your marketing investment. But, if you take the time to figure out what the life time value of that customer is, you have the power to make better, more informed decisions about your marketing budget and ways increase that LTV to dramatically impact your business. Check out this post from John Jantsch over at Ducttapemarketing.com “Life time value, now there’s a number I love!” [...]

]]> By: Mark http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/comment-page-1/#comment-28046 Mark Fri, 10 Aug 2007 03:13:26 +0000 http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/#comment-28046 Liked your comment 'What gets measured gets improved' Made mention of it in our blog www.employeeincentives.com.au We are trialling at present, soon to have attractive graphics added. Cheers John and good luck out there Mark Liked your comment ‘What gets measured gets improved’
Made mention of it in our blog
http://www.employeeincentives.com.au
We are trialling at present, soon to have attractive graphics added.
Cheers John and good luck out there
Mark

]]> By: Employee Incentives » Blog Archive » Measuring Performance http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/comment-page-1/#comment-28044 Employee Incentives » Blog Archive » Measuring Performance Fri, 10 Aug 2007 03:08:35 +0000 http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/#comment-28044 [...] article titled ‘Life time value, now there’s a number I love’, by John Jantsch on the Duct Tape Marketing Blog makes an important point about measuring [...] [...] article titled ‘Life time value, now there’s a number I love’, by John Jantsch on the Duct Tape Marketing Blog makes an important point about measuring [...]

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/comment-page-1/#comment-26359 John Jantsch Tue, 07 Aug 2007 16:44:22 +0000 http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/#comment-26359 Cindy - Amen to that! Cindy – Amen to that!

]]> By: Cindy Dykstra http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/comment-page-1/#comment-26342 Cindy Dykstra Tue, 07 Aug 2007 16:25:38 +0000 http://www.ducttapemarketing.com/blog/2007/08/04/life-time-value-now-theres-a-number-i-love/#comment-26342 One other thing to add to the LTV of a client is the amount of business they generate for you in terms of referrals. While this reduces the amount of money you have to spend on marketing to gain new clients, it increases the amount of time and quality of service you must put into each existing client. One other thing to add to the LTV of a client is the amount of business they generate for you in terms of referrals.

While this reduces the amount of money you have to spend on marketing to gain new clients, it increases the amount of time and quality of service you must put into each existing client.

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