Comments on: Every Media Mention Counts

By: MarketingTwins-Randy

MarketingTwins-Randy — Wed, 20 Aug 2008 11:18:54 +0000

One of my biggest paying clients thus far came because I was conducting a FREE workshop at a local library. FREE! And the local library, who gets to put their “Monthly Activities at the Library” news into the local papers for FREE, listed me on their agenda. Actually all it said was my name, business name, and workshop title. It had no website listed (although I had given one). But this client decided to do their own Google search of me (other people do that, too??!!) and she found out all about what we do. So whether it’s your name in the WSJ or in your local papers, it’s great press.

Now that aside, I always appreciate, John, your renaming the idea of “free press” to EARNED PRESS. An active and systematic public relations and marketing strategy is nothing but hard work – so if you get a mention from some third-party because of the blood sweat and tears, then it is most definitely compensation!

By: Startup Signal - Today’s Top Blog Posts on Entrepreneurship - Powered by SocialRank

Mon, 01 Oct 2007 10:23:16 +0000

[...] Every Media Mention Counts [...]

By: The Monthly Press Release » client k

The Monthly Press Release » client k — Tue, 21 Aug 2007 10:01:39 +0000

[...] John Jantsch advises to send a monthly press release.Â “Get in the habit of creating a press release every month with some newsy item or announcement and send it to a highly targeted list of journalists as well as your best clients and prospects. Do this for a while you will find some interesting PR avenues may start opening up.”Â [...]

By: Ryan Holiday

Ryan Holiday — Mon, 20 Aug 2007 20:00:36 +0000

You’re 100% right. I try to tell our authors this all the time, it doesn’t matter how small EVERY LINK COUNTS. The web only has a small fraction of its eventual audience right now so consider this the wild west land grab. Set up a foundation or a network of links now that will be able to catch the big rush when it comes.

By: Cliff H

Cliff H — Mon, 20 Aug 2007 05:22:48 +0000

Good tips – I’ll see if I can get in my old business school’s newsletter for my new business.

By: Ramon Ray

Ramon Ray — Sun, 19 Aug 2007 23:56:30 +0000

John – I can remember my first bit of press years ago. Now it gets much easier as media come to ME in fact. My blog has helped as it has projected me as an expert in…small business technology!

Small media surely leads to bigger media!

Ramon Ray, Editor and Analyst, http://www.smallbiztechnology.com

By: Lazy Sunday Linking - 8.19.07 at A New Marketing by Matt J McDonald

Lazy Sunday Linking - 8.19.07 at A New Marketing by Matt J McDonald — Sun, 19 Aug 2007 22:58:20 +0000

[...] Every Media Mention Counts When you’re trying to get the ball rolling, you can’t afford to be picky. [...]

By: Kimber

Kimber — Sat, 18 Aug 2007 23:12:43 +0000

So what kind of monthly press release updates would you suggest for an author (I’m fiction)?

New releases is an obvious. Events like booksignings, I suppose. Hhhmmm… this would be a great incentive to push other promo activities, to ensure the author/business owner had something to write about.