Comments on: You Lost Me At Hello http://www.ducttapemarketing.com/blog/2007/08/22/you-lost-me-at-hello/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gordon Mullan http://www.ducttapemarketing.com/blog/2007/08/22/you-lost-me-at-hello/#comment-401985 Gordon Mullan Wed, 05 Nov 2008 17:01:27 +0000 http://www.ducttapemarketing.com/blog/2007/08/22/you-lost-me-at-hello/#comment-401985 I agree with every single word in that post (not that there's anything new there). I'd also add that if I see another business putting their company name as the most prominent thing on their adverts, vans, business cards and website, I'm gonna *scream*. As I tell them - unless and until you've convinced your prospect that you are the best, and preferably only, answer to their problem, they don't care who you are! Unless you want to be dismissed as 'just another ' ', you have got to find a way to be different. In the words of Jack Trout - Differentiate Or Die! I agree with every single word in that post (not that there’s anything new there).

I’d also add that if I see another business putting their company name as the most prominent thing on their adverts, vans, business cards and website, I’m gonna *scream*.

As I tell them – unless and until you’ve convinced your prospect that you are the best, and preferably only, answer to their problem, they don’t care who you are!

Unless you want to be dismissed as ‘just another ‘ ‘, you have got to find a way to be different. In the words of Jack Trout – Differentiate Or Die!

]]> By: Carson http://www.ducttapemarketing.com/blog/2007/08/22/you-lost-me-at-hello/#comment-37775 Carson Wed, 22 Aug 2007 18:16:38 +0000 http://www.ducttapemarketing.com/blog/2007/08/22/you-lost-me-at-hello/#comment-37775 I need to forward this advice to a few people I know... but then I would not be able to comment annonymously would I? It's no use, they have been in the business so long, and read so many competitor brochures, that they have settled into a standard copy formula that they dare not deviate from. And this is why we see over 35,000 unique visitors per month, with only about 30 people requesting more information through the contact form. The copy is dry and standard... filled with phrases like "discriminating homebuyers", "quality service", and "luxurious homes". I need to forward this advice to a few people I know… but then I would not be able to comment annonymously would I? It’s no use, they have been in the business so long, and read so many competitor brochures, that they have settled into a standard copy formula that they dare not deviate from. And this is why we see over 35,000 unique visitors per month, with only about 30 people requesting more information through the contact form. The copy is dry and standard… filled with phrases like “discriminating homebuyers”, “quality service”, and “luxurious homes”.

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