Comments on: Marketing Is a Habit http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: eTc :: El blog de Marketing en Español » Blog Archive » Convierte al marketing en un hábito, algo diario en tu lista de cosas para hacer… http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-45185 eTc :: El blog de Marketing en Español » Blog Archive » Convierte al marketing en un hábito, algo diario en tu lista de cosas para hacer… Thu, 30 Aug 2007 07:50:48 +0000 http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-45185 [...] eso es lo que opina Jon Jantsch, en Duct Tape Marketing sobre el tema. Para la mayor parte de las empresas el concepto “marketing” está en [...] [...] eso es lo que opina Jon Jantsch, en Duct Tape Marketing sobre el tema. Para la mayor parte de las empresas el concepto “marketing” está en [...]

]]> By: James Lillis http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-44828 James Lillis Wed, 29 Aug 2007 22:18:57 +0000 http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-44828 Good point. Fatherhood is similar. I don't spend time with my daughter because I'm 'doing' dad. I spend time with her because I am dad! I recently wrote an article about this idea of identity called "Winning the Rat Race."<a href="http://kryptonitecafe.typepad.com/kryptonitecafe/2007/06/the-power-of-pe.html" rel="nofollow">[1]</a> The idea being (as the old saying goes) that the problem with the rat race is that even if you win, you're still a rat. The key is to not be a rat. In other words, do you see yourself as a plumber who has to do marketing, or as a plumbing services marketer who also does plumbing? Until people see themselves as marketers, I think marketing will always be at the bottom of the 'to do' list (at best!). Good point.

Fatherhood is similar. I don’t spend time with my daughter because I’m ‘doing’ dad. I spend time with her because I am dad!

I recently wrote an article about this idea of identity called “Winning the Rat Race.”[1] The idea being (as the old saying goes) that the problem with the rat race is that even if you win, you’re still a rat.

The key is to not be a rat.

In other words, do you see yourself as a plumber who has to do marketing, or as a plumbing services marketer who also does plumbing?

Until people see themselves as marketers, I think marketing will always be at the bottom of the ‘to do’ list (at best!).

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-43996 John Jantsch Tue, 28 Aug 2007 22:10:34 +0000 http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-43996 Yes James, there is something seriously wrong that's why the divorce rate and business failure rate run similar paths. I guess, yes, something deeper is needed but I think that it's focus on what need to be done. My thinking is that if I didn't spend some amount of time focused on my wife and our relationship, then the task of simply writing something down on a list wouldn't make it happen. Yes James, there is something seriously wrong that’s why the divorce rate and business failure rate run similar paths.

I guess, yes, something deeper is needed but I think that it’s focus on what need to be done. My thinking is that if I didn’t spend some amount of time focused on my wife and our relationship, then the task of simply writing something down on a list wouldn’t make it happen.

]]> By: James Lillis http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-43959 James Lillis Tue, 28 Aug 2007 21:29:22 +0000 http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-43959 Hi John I'm going to have to disagree on this one... Time management gurus would like us to believe that writing things down and ticking them off (and prioritising within the framework of personal values etc.) is the key to productivity. But surely there is something deeper needed? Wouldn't you agree that <em>identity</em><em> is the problem? If we have marketing as an identity (who we are rather than what we do) then it seems that acting like a marketer will flow naturally. I guess it's a bit like 'setting a goal' to make love to your wife. If you need to write it down and tick it off your task list, something's wrong...</em> Hi John

I’m going to have to disagree on this one…

Time management gurus would like us to believe that writing things down and ticking them off (and prioritising within the framework of personal values etc.) is the key to productivity.

But surely there is something deeper needed?

Wouldn’t you agree that identity is the problem? If we have marketing as an identity (who we are rather than what we do) then it seems that acting like a marketer will flow naturally.

I guess it’s a bit like ‘setting a goal’ to make love to your wife. If you need to write it down and tick it off your task list, something’s wrong…

]]> By: Brandorama http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-43376 Brandorama Tue, 28 Aug 2007 08:31:09 +0000 http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-43376 I agree John. I have just completed my degree in international marketing and admit I still have a lot more to learn about this ever growing subject. My Dad has recently started a new business and is a sole trader. He asked for my advice on marketing, which I gladly gave. Although his reaction was that he did not have enough time to carry on with his marketing. I told him that he needs to create brand awareness and project his desired meassge constantly to his target market. After my long speech and a number of systems I set up for him - my Dad still came to the same conculsion - not enough time. I give him the same advice again and again but he does not listen. Maybe when I show him this link he might take me seriously. Chris www.threerooms.com I agree John. I have just completed my degree in international marketing and admit I still have a lot more to learn about this ever growing subject.

My Dad has recently started a new business and is a sole trader. He asked for my advice on marketing, which I gladly gave. Although his reaction was that he did not have enough time to carry on with his marketing. I told him that he needs to create brand awareness and project his desired meassge constantly to his target market. After my long speech and a number of systems I set up for him – my Dad still came to the same conculsion – not enough time.

I give him the same advice again and again but he does not listen. Maybe when I show him this link he might take me seriously.

Chris
http://www.threerooms.com

]]> By: Angel Armendariz http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-42889 Angel Armendariz Mon, 27 Aug 2007 22:35:47 +0000 http://www.ducttapemarketing.com/blog/2007/08/26/marketing-is-a-habit/#comment-42889 John, you're absolutely right. It's funny you posed this on Sunday. The same day I was re-reading Covey's "First Things First." Most of us don't put the most important things first. We need to make it habitual. Most of us make the least important things habitual. Thanks for the great tips on time management. I leave you with a quote from Covey's book..."The fact that we know it-and that it doesn't get translated into the fabric of our daily lives - is the frustration..." Cheers John, you’re absolutely right. It’s funny you posed this on Sunday. The same day I was re-reading Covey’s “First Things First.” Most of us don’t put the most important things first. We need to make it habitual. Most of us make the least important things habitual. Thanks for the great tips on time management. I leave you with a quote from Covey’s book…”The fact that we know it-and that it doesn’t get translated into the fabric of our daily lives – is the frustration…”

Cheers

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