Comments on: Everyone is talking about word of mouse but . . . http://www.ducttapemarketing.com/blog/2007/09/11/everyone-is-talking-about-word-of-mouse-but/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bob Warfield http://www.ducttapemarketing.com/blog/2007/09/11/everyone-is-talking-about-word-of-mouse-but/#comment-58611 Bob Warfield Wed, 12 Sep 2007 00:52:42 +0000 http://www.ducttapemarketing.com/blog/2007/09/11/everyone-is-talking-about-word-of-mouse-but/#comment-58611 Great post! I love the way Dell is touching on all aspects of the Web 2.0 Personality Space: http://smoothspan.wordpress.com/2007/09/12/dell-touches-the-web-20-personality-spaces/ Great post!

I love the way Dell is touching on all aspects of the Web 2.0 Personality Space:

http://smoothspan.wordpress.com/2007/09/12/dell-touches-the-web-20-personality-spaces/

]]> By: Dan Neely http://www.ducttapemarketing.com/blog/2007/09/11/everyone-is-talking-about-word-of-mouse-but/#comment-58430 Dan Neely Tue, 11 Sep 2007 20:38:20 +0000 http://www.ducttapemarketing.com/blog/2007/09/11/everyone-is-talking-about-word-of-mouse-but/#comment-58430 I agree, it’s a shame that more large companies do not take advantage of having a blog or social media aspect on their websites. There IS a “Generation Gap,” and many companies, large and small, have a hard time investing in social media even though the return can be so great in value. The key is to put the consumers in control — if companies really don’t have the time, resources or desire to launch a blog, they should implement something simple that allows for conversation and networking among their customers and let them take control of WOM. I agree, it’s a shame that more large companies do not take advantage of having a blog or social media aspect on their websites. There IS a “Generation Gap,” and many companies, large and small, have a hard time investing in social media even though the return can be so great in value. The key is to put the consumers in control — if companies really don’t have the time, resources or desire to launch a blog, they should implement something simple that allows for conversation and networking among their customers and let them take control of WOM.

]]>